erwin Data Modeler vs. Salesforce Data 360

I have had a chance to use few other data modeling tools from Quest and Oracle, but I am most comfortable using erwin Data Modeler. They understand your data modeling needs and have designed the software to give you a feeling of completeness when you are designing a data model.

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Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.

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• Reverse Engineering: I love the way we can import an SQL file containing schema meta data and generate ER diagram out of it. This is specifically useful if you are implementing erwin Data Modeler for an existing database.
• Forward Engineering: We use this feature very frequently. Where we do database changes in our physical and logical data models and then generate deployment scripts for the changes made.
• Physical vs Logical Models: I like to have my database model split into physical and logical models and at the same time still linked to each other. Any changes you make to logical model or physical model shows up in the other.

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• Allows use to bring external data into Salesforce as zero-copy
• Is able to present data using standard Salesforce reports familiar to our users
• Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.

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• Cost is the single largest barrier to entry with this tool.
• Would like to see a greater variety of export options available for use outside of the tool, for example as a vector graphic.
• Support has been uneven at times.

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• pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
• CI/CD can be improved, that looks a difficult and hard
• Also sandbox comes with many limitation so very hard to replicate production like environment to test

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I had a lot of experience using erwin Data Modeler for designing data models. I think it's pretty intuitive and easy to use. It has enough features to represent your database requirements in form of a model.

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Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc

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CA customer support and our account manager have been able to support us with any issues that we have had, from managing our serial keys to issues we logged tickets to resolve. There are aspects of key management that have made it difficult over the years but support usually has worked with us.

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Not listed, but I've only used alternatives built into something like the Squirrel SQL editor. That one is semi-functional but lacking many features and, in some instances, just plain wrong. The only pro there is that it's freely available and works over ODBC. I've tried some of the other free ones like Creately but didn't have much success.

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we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360

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• It is difficult to assign a monetary value to it. The initial learning curve was fairly long.
• It allows us to have better support documentation.
• It allows ease of communications between functional units.

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• Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
• It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
• I like that you can even see customer info from other agents making it nice to compare and try and pass others
• Makes the customers journey smooth sailing because everything is in one place

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