TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Factors.AI

    Score9.3 out of 10
    N/AFactors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch…N/A

    Smaply

    Score6.7 out of 10
    N/AThe Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.

    $19

    per month per user

    Pricing
    Factors.AISmaply
    Editions & Modules
    No answers on this topic
    Free
    0 EUR
    per month per user
    Basic
    19 EUR
    per month per user
    Pro
    29 EUR
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Factors.AISmaply
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Factors.AISmaply
    Small Businesses
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    Enterprises
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Factors.AISmaply
    Likelihood to Recommend
    10.0
    (3 ratings)
    8.0
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Factors.AISmaply
    Likelihood to Recommend
    Factors.ai
    By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI
    Incentivized
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    Smaply
    The solution is suitable for complex journeys with many touchpoints.
    The tool has the advantage of being easy to use.
    On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before
    Incentivized
    Read full review
    Pros
    Factors.ai
    • Easy no-code integration.
    • Accurate data reporting.
    • The ability to track advanced engagement metrics.
    Incentivized
    Read full review
    Smaply
    • User journey map
    • Personas templates
    • Stakeholder maps
    • Free online courses
    Incentivized
    Read full review
    Cons
    Factors.ai
    • The speed/delivery of the platform can improve.
    • The UI/UX can be made more appealing and functional.
    Incentivized
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    Smaply
    • Global look and feel
    • Export format
    • Text formating in sticky notes
    Incentivized
    Read full review
    Usability
    Factors.ai
    Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional
    Incentivized
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    Smaply
    No answers on this topic
    Alternatives Considered
    Factors.ai
    The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.
    Incentivized
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    Smaply
    It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply
    Incentivized
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    Return on Investment
    Factors.ai
    • Factors.AI allowed us to have clarity on our marketing results.
    • We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
    Incentivized
    Read full review
    Smaply
    • Time saving
    • Clarity for stakeholders
    • Sharing best practices
    Incentivized
    Read full review
    ScreenShots

    Smaply Screenshots

    Screenshot of Airport Experience Example Journey Map in Smaply EditorScreenshot of Airport Experience Example Journey Map ExportScreenshot of Airport Experience Example Journey Map A4 ExportScreenshot of Persona EditorScreenshot of Persona ExportScreenshot of Stakeholder Map Editor