Fivetran vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fivetran
Score 8.2 out of 10
N/A
Fivetran replicates applications, databases, events and files into a high-performance data warehouse, after a five minute setup. The vendor says their standardized cloud pipelines are fully managed and zero-maintenance. The vendor says Fivetran began with a realization: For modern companies using cloud-based software and storage, traditional ETL tools badly underperformed, and the complicated configurations they required often led to project failures. To streamline and accelerate…
$0.01
Supermetrics
Score 8.8 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.N/A
Pricing
FivetranSupermetrics
Editions & Modules
Starter
$0.01
per credit
Standard
$0.01
per credit
Enterprise
$0.01
per credit
No answers on this topic
Offerings
Pricing Offerings
FivetranSupermetrics
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
FivetranSupermetrics
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Fivetran
7.6
8 Ratings
9% below category average
Supermetrics
-
Ratings
Connect to traditional data sources8.38 Ratings00 Ratings
Connecto to Big Data and NoSQL6.96 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Fivetran
7.1
7 Ratings
17% below category average
Supermetrics
-
Ratings
Simple transformations8.37 Ratings00 Ratings
Complex transformations5.95 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Fivetran
7.3
8 Ratings
10% below category average
Supermetrics
-
Ratings
Data model creation7.17 Ratings00 Ratings
Metadata management7.65 Ratings00 Ratings
Business rules and workflow6.86 Ratings00 Ratings
Collaboration8.35 Ratings00 Ratings
Testing and debugging7.14 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Fivetran
6.6
7 Ratings
22% below category average
Supermetrics
-
Ratings
Integration with data quality tools6.96 Ratings00 Ratings
Integration with MDM tools6.34 Ratings00 Ratings
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FivetranSupermetrics
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InfoSphere
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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Score 10.0 out of 10
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FivetranSupermetrics
Likelihood to Recommend
7.8
(9 ratings)
9.2
(12 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
FivetranSupermetrics
Likelihood to Recommend
Fivetran
Mostly Fivetran can be useful for working with risk reduction operations during agile data analysis processes. I.e., in the short term the heaviest data movement operations would be safe. If you need to create an automated infrastructure for the data, the ability to create data list transformations in SQL is useful for keeping the work integrable or with schema changes. For situations that require a lot of speed: setting up the Fivetran platform is very easy, as you only need to authenticate the sources of the data to start working, and this is excellent for covering fast storage operations.
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Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
Fivetran
  • Easily connects to source data using delivered connectors
  • Transforms data into standard models and schemas
  • Has very good documentation to help quickly setup connectors
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Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
Fivetran
  • More detailed logging
  • More flexible choices for time range over which records are synced
  • More options for masking and excluding sensitive data
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Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Usability
Fivetran
Just need to input connection info.
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Supermetrics
No answers on this topic
Performance
Fivetran
It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.
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Supermetrics
No answers on this topic
Alternatives Considered
Fivetran
Fivetran came well with the connectors' availability and updates with the source changes. We had an idea on data requirements in our case which helped us to work out on cost implication and take a decision for Fivetran as a data provider for our organization. These were 2 places where Fivetran out-performed, other vendors.
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Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
Fivetran
  • Development cost have reduced for each connector
  • The pay-per-use model is still not out their which requires lot of overhead cost
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Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots