Fivetran vs Supermetrics

• Quick replication of data with minimal lag.
• Automated reporting if data is out of date.
• The customer support team is relatively good.

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• Supermetrics does a great job of accurately reporting on metrics
• Supermetrics does a great job of reporting across platforms
• Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs

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• A full schema refresh takes us two-three days and knocks us offline from monitoring up-to-date business KPIs, running updated analyses, etc. This is likely due to us having massive amounts of data (from a count(1) perspective, not size of tables perspective).
• There's little to no progress estimate on the front end UI to see how long this refresh might take and you need to enable back end logging in Amazon to see where it's at in the sync process and derive rough estimates of completion time.

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• The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.

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• I don't think about ETL (Extract, Transform and Load).
• I don't process any ETL, it's set it and forget it.

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• Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
• Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
• Time! We save a lot of time on our monthly reports thanks to Supermetrics.

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