What users are saying about
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 25 reviews and ratings
Supermetrics
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21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 21 reviews and ratings
Feature Set Ratings
Data Source Connection
8.0
Fivetran
80%
Supermetrics
Feature Set Not Supported
N/A
Fivetran ranks higher in 2/2 features
Fivetran ranks higher in 2/2 features
Connect to traditional data sources
8.7
87%
7 Ratings
N/A
0 Ratings
Connecto to Big Data and NoSQL
7.4
74%
5 Ratings
N/A
0 Ratings
Data Transformations
8.0
Fivetran
80%
Supermetrics
Feature Set Not Supported
N/A
Fivetran ranks higher in 2/2 features
Fivetran ranks higher in 2/2 features
Simple transformations
8.0
80%
6 Ratings
N/A
0 Ratings
Complex transformations
8.0
80%
4 Ratings
N/A
0 Ratings
Data Modeling
8.0
Fivetran
80%
Supermetrics
Feature Set Not Supported
N/A
Fivetran ranks higher in 6/6 features
Fivetran ranks higher in 6/6 features
Data model creation
7.6
76%
6 Ratings
N/A
0 Ratings
Metadata management
9.0
90%
4 Ratings
N/A
0 Ratings
Business rules and workflow
6.3
63%
5 Ratings
N/A
0 Ratings
Collaboration
8.3
83%
4 Ratings
N/A
0 Ratings
Testing and debugging
7.9
79%
3 Ratings
N/A
0 Ratings
feature 1
9.0
90%
1 Rating
N/A
0 Ratings
Data Governance
7.5
Fivetran
75%
Supermetrics
Feature Set Not Supported
N/A
Fivetran ranks higher in 2/2 features
Fivetran ranks higher in 2/2 features
Integration with data quality tools
7.1
71%
5 Ratings
N/A
0 Ratings
Integration with MDM tools
8.0
80%
3 Ratings
N/A
0 Ratings
Attribute Ratings
- Supermetrics is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.7
Fivetran
87%
8 Ratings
9.1
Supermetrics
91%
12 Ratings
Usability
9.0
Fivetran
90%
1 Rating
Supermetrics
N/A
0 Ratings
Performance
8.0
Fivetran
80%
2 Ratings
Supermetrics
N/A
0 Ratings
Likelihood to Recommend
Fivetran
Mostly Fivetran can be useful for working with risk reduction operations during agile data analysis processes. I.e., in the short term the heaviest data movement operations would be safe. If you need to create an automated infrastructure for the data, the ability to create data list transformations in SQL is useful for keeping the work integrable or with schema changes. For situations that require a lot of speed: setting up the Fivetran platform is very easy, as you only need to authenticate the sources of the data to start working, and this is excellent for covering fast storage operations.
Independent Contractor Hearing Examiner
LAWYERBESLegal Services, 201-500 employees
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
VP, Media & Analytics
BIGEYEMarketing & Advertising, 11-50 employees
Pros
Fivetran
- Easily connects to source data using delivered connectors
- Transforms data into standard models and schemas
- Has very good documentation to help quickly setup connectors

Verified User
Engineer in Information Technology
Health, Wellness and Fitness Company, 51-200 employeesSupermetrics
- Supermetrics is easy to use, the ui is helpful for creating queries.
- Supermetrics allows to run the created queries on triggers.
- Supermetrics allows to connect with different data sources like Google analytics etc .,
- Supermetrics sends alert on the failure of queries to the desired email address

Verified User
Analyst in Social Media
Publishing Company, 10,001+ employeesCons
Fivetran
- More detailed logging
- More flexible choices for time range over which records are synced
- More options for masking and excluding sensitive data

Verified User
Engineer in Engineering
Legal Services Company, 201-500 employeesSupermetrics
- Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
- No public data for LinkedIn.
- Definitely requires knowledge on how to use Google Data Studio.
Digital Marketing Analyst II
The Vollrath CompanyFood & Beverages, 1001-5000 employees
Pricing Details
Fivetran
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$1 per credit
Fivetran Editions & Modules
Edition
Starter | $1.001 |
---|---|
Standard | $1.501 |
Enterprise | $2.001 |
- per credit
Additional Pricing Details
—Supermetrics
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Supermetrics Editions & Modules
—
Additional Pricing Details
—Usability
Fivetran
Fivetran 9.0
Based on 1 answer
Just need to input connection info.
Head of Data Science
Couchsurfing InternationalInternet, 11-50 employees
Supermetrics
No score
No answers yet
No answers on this topic
Performance
Fivetran
Fivetran 8.0
Based on 2 answers
It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.
Head of Data Science
Couchsurfing InternationalInternet, 11-50 employees
Supermetrics
No score
No answers yet
No answers on this topic
Alternatives Considered
Fivetran
Fivetran came well with the connectors' availability and updates with the source changes. We had an idea on data requirements in our case which helped us to work out on cost implication and take a decision for Fivetran as a data provider for our organization. These were 2 places where Fivetran out-performed, other vendors.
Senior Data Scientist
iQuanti, Inc.Information Technology and Services, 201-500 employees
Supermetrics
Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.
Senior Analyst - Paid Media
AugurianMarketing and Advertising, 11-50 employees
Return on Investment
Fivetran
- Development cost have reduced for each connector
- The pay-per-use model is still not out their which requires lot of overhead cost
Senior Data Scientist
iQuanti, Inc.Information Technology and Services, 201-500 employees
Supermetrics
- Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
- Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
- Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Co-Founder
webShineMarketing and Advertising, 1-10 employees