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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Flipgrid

    Score1 out of 10
    N/AFlipgrid is a video learning platform, acquired by Microsoft in 2018.N/A

    HCL Unica

    Score10 out of 10
    N/AHCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.N/A
    Pricing
    FlipgridHCL Unica
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FlipgridHCL Unica
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    FlipgridHCL Unica
    Video Marketing
    Comparison of Video Marketing features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    9.0
    8 Ratings
    17% above category average
    HCL Unica
    -
    Ratings
    Lead generation9.02 Ratings00 Ratings
    Video personalization9.08 Ratings00 Ratings
    Video Platform Integrations
    Comparison of Video Platform Integrations features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    10.0
    5 Ratings
    47% above category average
    HCL Unica
    -
    Ratings
    Integration to LMS10.05 Ratings00 Ratings
    Video Security
    Comparison of Video Security features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    8.2
    8 Ratings
    4% below category average
    HCL Unica
    -
    Ratings
    Video access controls8.07 Ratings00 Ratings
    User management9.07 Ratings00 Ratings
    Video link sharing8.08 Ratings00 Ratings
    Internal video8.05 Ratings00 Ratings
    External video8.05 Ratings00 Ratings
    Video Player
    Comparison of Video Player features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    7.5
    8 Ratings
    9% below category average
    HCL Unica
    -
    Ratings
    Player customization7.05 Ratings00 Ratings
    Embedded videos9.08 Ratings00 Ratings
    Video quality / Bandwidth controls6.06 Ratings00 Ratings
    Mobile compatibility8.07 Ratings00 Ratings
    Video Analytics
    Comparison of Video Analytics features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    9.5
    6 Ratings
    19% above category average
    HCL Unica
    -
    Ratings
    Streaming quality reports9.01 Ratings00 Ratings
    Per viewer tracking10.04 Ratings00 Ratings
    Per video tracking9.05 Ratings00 Ratings
    Video analytics dashboard10.02 Ratings00 Ratings
    Video Hosting, Management & Storage
    Comparison of Video Hosting, Management & Storage features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    9.3
    6 Ratings
    8% above category average
    HCL Unica
    -
    Ratings
    Video upload & format support9.04 Ratings00 Ratings
    Video library / File management9.95 Ratings00 Ratings
    Video portal9.03 Ratings00 Ratings
    Video Engagement
    Comparison of Video Engagement features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    10.0
    8 Ratings
    23% above category average
    HCL Unica
    -
    Ratings
    Audience polling10.01 Ratings00 Ratings
    Audience Q&A / Live chat10.02 Ratings00 Ratings
    Video comments10.08 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    -
    Ratings
    HCL Unica
    9.6
    3 Ratings
    22% above category average
    WYSIWYG email editor00 Ratings9.73 Ratings
    Dynamic content00 Ratings9.24 Ratings
    Ability to test dynamic content00 Ratings9.24 Ratings
    Landing pages00 Ratings9.73 Ratings
    A/B testing00 Ratings9.73 Ratings
    Mobile optimization00 Ratings9.73 Ratings
    Email deliverability reporting00 Ratings9.73 Ratings
    List management00 Ratings9.53 Ratings
    Triggered drip sequences00 Ratings10.02 Ratings
    Lead Management
    Comparison of Lead Management features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    20% above category average
    Lead nurturing automation00 Ratings9.73 Ratings
    Lead scoring and grading00 Ratings9.73 Ratings
    Data quality management00 Ratings9.73 Ratings
    Automated sales alerts and tasks00 Ratings9.73 Ratings
    Lead segmentation and distribution00 Ratings9.73 Ratings
    Campaign Management
    Comparison of Campaign Management features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    -
    Ratings
    HCL Unica
    9.4
    2 Ratings
    22% above category average
    Calendaring00 Ratings9.03 Ratings
    Event/webinar marketing00 Ratings9.73 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    25% above category average
    Social sharing and campaigns00 Ratings9.73 Ratings
    Social profile integration00 Ratings9.73 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    26% above category average
    Dashboards00 Ratings9.73 Ratings
    Standard reports00 Ratings9.73 Ratings
    Custom reports00 Ratings9.73 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Flipgrid and HCL Unica
    Feature
    Flipgrid
    -
    Ratings
    HCL Unica
    9.6
    2 Ratings
    23% above category average
    API00 Ratings9.73 Ratings
    Role-based workflow & approvals00 Ratings9.73 Ratings
    Customizability00 Ratings9.73 Ratings
    Integration with Salesforce.com00 Ratings9.73 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.73 Ratings
    Third-party software integrations00 Ratings9.03 Ratings
    Best Alternatives
    FlipgridHCL Unica
    Small Businesses
    Vidyard
    Score8.3 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Vidyard
    Score8.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Panopto
    Score7.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FlipgridHCL Unica
    Likelihood to Recommend
    9.0
    (9 ratings)
    10.0
    (19 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (13 ratings)
    Usability
    10.0
    (1 ratings)
    8.8
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.2
    (2 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FlipgridHCL Unica
    Likelihood to Recommend
    Microsoft
    I use Flipgrid to allow students to share their work with each other. For example, my students created some artwork based on a prompt. Then, they used Flipgrid to record their work and explain their choices. I also required them to comment on each other’s work to make sure they watched the videos
    Incentivized
    Read full review
    HCLSoftware
    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review
    Pros
    Microsoft
    • Engage students in Speaking activities
    • Provides a wide variety of methods to share the activity (Google Classroom, Teams, etc)
    • Design of activities is made easier, because you are able to add images, videos, documents, etc.
    Read full review
    HCLSoftware
    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Fligrid can improve using mixed tapes. I feel if it's not pointed out, teachers don't necessarily know it can be done.
    • When setting up the topic, some of the personalization choices are hard to find or down the page. It would be easier to choose the most used settings and making them the default - like the privacy settings.
    • I also believe the word Grid should be substituted with class. Teachers are always confused about what the Grid and topic are.
    Incentivized
    Read full review
    HCLSoftware
    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review
    Likelihood to Renew
    Microsoft
    No answers on this topic
    HCLSoftware
    There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
    Read full review
    Usability
    Microsoft
    Flipgrid is the most user-friendly platform that exists.
    Incentivized
    Read full review
    HCLSoftware
    Unica provides functionality that is very simple and easy to use. For reporting, we can see Unica system tables. Contact history table, response history tables. We have all the information in one place. Performance-wise, Unica also handles large volumes of data and can run a 5-million-record campaign within minutes. This is something great.
    Incentivized
    Read full review
    Reliability and Availability
    Microsoft
    We have never had issues with the Flipgrid platform being unavailable during the school day.
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Performance
    Microsoft
    Flipgrid has been easy for both our students and staff to use. When there is an issue with the program, we can easily reach support, and the trouble is resolved in an extremely quick and timely manner.
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Support Rating
    Microsoft
    Flipgrip is great for supporting educators. They provide opportunities for teachers to learn the program and become ambassadors for the program. They are also responsive to questions and concerns through many different modes. That includes online communities, email, and Facebook communities. They are eager to meet and troubleshoot with you and are also eager to meet educators at conferences and meetings.
    Incentivized
    Read full review
    HCLSoftware
    I didn't use the Unica support since it is with IBM, only before.
    Read full review
    Implementation Rating
    Microsoft
    No answers on this topic
    HCLSoftware
    - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
    Read full review
    Alternatives Considered
    Microsoft
    Flipgrid is a game changer, working in a similar fashion to these other applications, but offering much more in terms of teacher control and implementation inside the classroom. Teachers can create lesson plans that incorporate options for Flipgrid to be utilized as a formative assessment tool to better gauge student comprehension and understanding.
    Incentivized
    Read full review
    HCLSoftware
    The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
    Incentivized
    Read full review
    Scalability
    Microsoft
    This product is straightforward to implement and share across our building and district. As a large district, it was not difficult to train staff and have them feel at ease implementing the program.
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Return on Investment
    Microsoft
    • Flipgrid allows students who may not raise their hand or have a voice in class to participate and share their ideas, thoughts and views
    Incentivized
    Read full review
    HCLSoftware
    • It helps my clients drive their business which in turn, drives more profit for them.
    • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
    • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
    Incentivized
    Read full review
    ScreenShots

    HCL Unica Screenshots

    Screenshot of HCL Unica Deliver is the email marketing and messaging execution module of the HCL Unica platform.

Its scalable digital messaging engine helps enterprise marketers design, personalize, and send high-volume, data-driven communications across multiple customer engagement channels.

It’s built for complex and compliant omni-channel campaigns with advanced segmentation, behavioral triggers, and real-time customer data.

Key channels supported include:
• Email — for personalized bulk and trigger-based mailings.
• SMS — send text messages to mobile subscribers.
• WhatsApp — conversational and promotional messaging.
• In-app and Push notifications — mobile push alerts via apps.