Fliptop (Discontinued Product) vs. Reachdesk

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.

It is well suited for employees that are sending products, samples, gift cards, or swag to customers, prospects, or partners constantly. It helps speed up and streamline that process a considerable amount. This helps with brand recognition, onboarding new partners, and keeping customers happy! This has helped my company increase sales activity and increase business as well.

Incentivized

• Listening to customers - very responsive customer success team.
• Working with customers to build the most predictable model.
• Easy to set up and get useful reporting quickly.

• Help us standout.
• Leave a lasting impression.
• Build relationships with customers.

Incentivized

• A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
• Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)

• Clunky campaign in my experience
• Unintuitive interface, in my opinion
• Bad warehousing in my experience

We pushed Fliptop through to preferred vendor because (at that time):

• Fast set up time with zero cost
• Public appexchange listing (passed salesforce security)
• Demonstrated best understanding of our requirements

We selected Reachdesk because from a capability standpoint, they were very similar but Reachdesk had much better pricing.

Incentivized

• Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
• We have identified the key market segments that drove over 50% of our growth last year.
• Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.

• Significantly increased pipeline and huge ROI
• Allowed us to scale ABM rapidly

Incentivized