What users are saying about
3 Ratings
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Score 10 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

Flite

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
Lauren Curtis | TrustRadius Reviewer

Kevel (formerly Adzerk)

For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Flite
Kevel (formerly Adzerk)
10.0
DSP integration
Flite
Kevel (formerly Adzerk)
10.0

Ad Campaigns

Flite
Kevel (formerly Adzerk)
10.0
Ad campaign creation
Flite
Kevel (formerly Adzerk)
10.0
Ad deployment
Flite
Kevel (formerly Adzerk)
10.0
Display advertising
Flite
Kevel (formerly Adzerk)
10.0
Ad display and retargeting segmentation
Flite
Kevel (formerly Adzerk)
10.0

Ad Reporting & Analytics

Flite
Kevel (formerly Adzerk)
9.2
Ad dashboards
Flite
Kevel (formerly Adzerk)
9.0
Ad performance reports
Flite
Kevel (formerly Adzerk)
9.0
Ad conversion tracking
Flite
Kevel (formerly Adzerk)
10.0
Ad attribution reporting
Flite
Kevel (formerly Adzerk)
9.0
Cross-channel ad management
Flite
Kevel (formerly Adzerk)
9.0

Pros

Flite

  • The platform is very easy to use.
  • Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
  • The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.
Lauren Curtis | TrustRadius Reviewer

Kevel (formerly Adzerk)

  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
Anonymous | TrustRadius Reviewer

Cons

Flite

  • Tutorial videos would be helpful to support articles.
Lauren Curtis | TrustRadius Reviewer

Kevel (formerly Adzerk)

  • User interface could be faster to load.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Flite

Flite 10.0
Based on 1 answer
The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
Lauren Curtis | TrustRadius Reviewer

Kevel (formerly Adzerk)

No score
No answers yet
No answers on this topic

Alternatives Considered

Flite

No answers on this topic

Kevel (formerly Adzerk)

Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
Anonymous | TrustRadius Reviewer

Return on Investment

Flite

  • From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
  • We are able to update ad units quickly and efficiently.
Lauren Curtis | TrustRadius Reviewer

Kevel (formerly Adzerk)

  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Flite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Kevel (formerly Adzerk)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Flite
10.0
Kevel (formerly Adzerk)
10.0

Likelihood to Renew

Flite
10.0
Kevel (formerly Adzerk)

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