Flite vs. Magnite

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.

Incentivized

• The platform is very easy to use.
• Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
• The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.

• Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
• Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

Incentivized

• Tutorial videos would be helpful to support articles.

• If possible to update the reporting to have less delay time on the data.
• The reporting portal cuts off the bid request data after a period of time.
• The UI seems to be a bit slower lately.

Incentivized

The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!

Rubicon had superior client services and monetization techniques.

Incentivized

• From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
• We are able to update ad units quickly and efficiently.

• Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
• They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.

Incentivized