FlowMapp vs. WebEngage

FlowMapp has focused on planning, more so that of clients, the marketing scope, and the communications strategies. one, FlowMapp makes the customer journey available to players, where profiles and other trends are identified. More so, FlowMapp generates reports of the actions that the company might take, more so in securing the market share. Finally, FlowMapp suits companies that are large, and it embraces collaboration, among other interconnected features.

Incentivized

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• Excellent customer journey mapping functionality
• Great buyer persona templates
• Easy-to-use sitemap function
• Very user-friendly interface

Incentivized

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• Icon library is limited
• Link or group project that are related together
• Have a user test part to gather all the ux process in the website

Incentivized

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

FlowMapp is the absolute planning option, with all the formulas for automatic computations and systematic management. Besides, collaborations through outstanding strategies that support communications and other innovation procedures. Besides, FlowMapp has routine check-up procedures, which makes the monitoring of every action simple, effective, and timely. Lastly, FlowMapp has combined the customer journey modeling factor, making it easy to analyze the market.

Incentivized

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• 20% quicker presentation.
• Significantly smaller barrier of entry for clients.

Incentivized

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized