Item: FlowMapp
Rating: 8
Author: Kèlene Poyurs

Overall Satisfaction with FlowMapp

Use Cases and Deployment Scope

After weeks of trial and error, and many false starts with other user journey mapping software, FlowMapp was the tool that finally clicked for us. We use FlowMapp to create buyer personas and map out accompanying user journeys, and create sitemaps for our web design clients. Having all of these assets in one place is useful, as is the overall design of the user journey mapping aspect, especially.

Pros and Cons

Pros

Excellent customer journey mapping functionality
Great buyer persona templates
Easy-to-use sitemap function
Very user-friendly interface

Cons

Export feature is a little buggy
Limited assets in the user flow function
Only one sitemap per project
The "snap-to-grid" isn't always ideal

Return on Investment

Saves design time for creating appealing sitemaps and flows to present to clients
Helpful for presenting to clients with limited knowledge of user journey mapping

Key Insights

Do you think FlowMapp delivers good value for the price?

Not sure

Are you happy with FlowMapp's feature set?

Yes

Did FlowMapp live up to sales and marketing promises?

Yes

Did implementation of FlowMapp go as expected?

Yes

Would you buy FlowMapp again?

Yes

Other Software Used

SharpSpring from Constant Contact, PromoRepublic

Likelihood to Recommend

FlowMapp is the best tool that I have found for mapping the user journeys, user flows, and buyer personas. Sitemaps, user journeys, and personas are quick and simple to design, and they always look fantastic and professional. This is especially important when presenting to clients. Saves a lot of design time.

Comments

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Invaluable Tool for Marketing and Web Design