Frase vs. Google Mobile-Friendly Test

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 8.9 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
Google Mobile-Friendly Test
Score 9.1 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
Pricing
FraseGoogle Mobile-Friendly Test
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FraseGoogle Mobile-Friendly Test
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FraseGoogle Mobile-Friendly Test
Top Pros
Top Cons
Features
FraseGoogle Mobile-Friendly Test
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
Google Mobile-Friendly Test
8.5
6 Ratings
9% above category average
Page grader8.01 Ratings8.75 Ratings
Competitive analysis7.01 Ratings7.02 Ratings
Keyword analysis00 Ratings8.02 Ratings
Backlink management00 Ratings8.02 Ratings
SERP ranking tracking00 Ratings9.02 Ratings
Site audit / diagnostics00 Ratings9.66 Ratings
Site recommendations00 Ratings8.95 Ratings
Task management00 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
Google Mobile-Friendly Test
8.5
5 Ratings
11% above category average
Local SEO7.01 Ratings8.02 Ratings
Social SEO00 Ratings9.02 Ratings
Mobile SEO00 Ratings10.05 Ratings
Global SEO00 Ratings7.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
1 Ratings
12% above category average
Google Mobile-Friendly Test
9.2
4 Ratings
9% above category average
Multi-domain support10.01 Ratings8.94 Ratings
Integration with web analytics tools9.01 Ratings9.53 Ratings
Best Alternatives
FraseGoogle Mobile-Friendly Test
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
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Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
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Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FraseGoogle Mobile-Friendly Test
Likelihood to Recommend
8.0
(2 ratings)
9.2
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
FraseGoogle Mobile-Friendly Test
Likelihood to Recommend
Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review
Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
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Pros
Frase, Inc
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
Read full review
Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
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Cons
Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
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Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
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Likelihood to Renew
Frase, Inc
No answers on this topic
Google
It is free, so I woule likely renew it.
Read full review
Alternatives Considered
Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
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Return on Investment
Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
Read full review
ScreenShots