We Use The Google Mobile-Friendly Test Every Day To Ensure Device Compatibility
June 29, 2019

We Use The Google Mobile-Friendly Test Every Day To Ensure Device Compatibility

.Kim Murphy | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Mobile-Friendly Test

Our web design company uses the Google Mobile-Friendly Test to make sure our clients' websites are mobile friendly for Google and can be seen on modern devices. We use the tool to create "Responsive" websites based on modern browsers, screen resolutions, and devices. Google did a great job in creating this tool for the public and for designers as well.

Pros

  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.

Cons

  • Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does.
  • Some devices and screen resolutions were not thought of when Google created the tool.
  • The output of the tool is not specific enough, at times, for web developers.
  • Our ROI has improved because each website we develop has more value built in when using the Google Mobile-Friendly Test.
  • Our presentations to clients showcase more cost-efficient websites for our client's own ROI.
  • In some cases, our clients think the work in progress is already completely mobile friendly and responsive in creating an impression of added ROI.
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices.
When our web design clients call us asking to update their websites to look mobile friendly to Google, then Google Mobile-Friendly Test is already the perfect solution for us to use, as Google knows their own search results best in designing their own web tools. However, if a client really has a lot of their own customers wanting a responsive design for specific devices, for example, a corporate customer that gives its employees Ipads, then Google Mobile-Friendly Test might not be as well suited.

Google Mobile-Friendly Test Feature Ratings

6.1
Keyword analysis
6
Backlink management
6
SERP ranking tracking
5
Page grader
7
Competitive analysis
7
Site audit / diagnostics
5
Site recommendations
7
Task management
6
Local SEO
7
Social SEO
6
Mobile SEO
7
Global SEO
7
Multi-domain support
7
Integration with web analytics tools
6

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