Frase vs. Searchmetrics Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 8.0 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
Searchmetrics
Score 6.0 out of 10
N/A
The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
Pricing
FraseSearchmetrics Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FraseSearchmetrics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FraseSearchmetrics Suite
Considered Both Products
Frase
Chose Frase
Well Marketmuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of …
Searchmetrics
Chose Searchmetrics
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the …
Features
FraseSearchmetrics Suite
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
Ratings
2% below category average
Searchmetrics Suite
7.6
Ratings
1% below category average
Page grader8.00 Ratings8.00 Ratings
Competitive analysis7.00 Ratings7.00 Ratings
Keyword analysis00 Ratings9.00 Ratings
Backlink management00 Ratings4.00 Ratings
SERP ranking tracking00 Ratings9.00 Ratings
Site audit / diagnostics00 Ratings8.00 Ratings
Site recommendations00 Ratings8.00 Ratings
Task management00 Ratings8.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
Ratings
8% below category average
Searchmetrics Suite
7.0
Ratings
8% below category average
Local SEO7.00 Ratings7.00 Ratings
Social SEO00 Ratings6.00 Ratings
Mobile SEO00 Ratings7.00 Ratings
Global SEO00 Ratings8.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
Ratings
12% above category average
Searchmetrics Suite
9.0
Ratings
7% above category average
Multi-domain support10.00 Ratings9.00 Ratings
Integration with web analytics tools9.00 Ratings9.00 Ratings
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FraseSearchmetrics Suite
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Score 10.0 out of 10
Medium-sized Companies
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Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
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Score 8.5 out of 10
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User Ratings
FraseSearchmetrics Suite
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
3.0
(0 ratings)
User Testimonials
FraseSearchmetrics Suite
Likelihood to Recommend
Recommended for creating content outlines, rewriting content, research, etc. I would not recommend to use it as a full-fledged article writer or product descriptor. The Google Search Console integration feature is also worth trying. Recommended for small teams or individuals.
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Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
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Pros
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
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  • Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
  • Competitor research, find out what keywords your competitors are ranking for.
  • Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
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Cons
  • UI
  • Content Editor
  • Headings at Glance
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  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
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Likelihood to Renew
No answers on this topic
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
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Alternatives Considered
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
Read full review
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
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Return on Investment
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
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ScreenShots

Searchmetrics Screenshots

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