Frase vs. SEOGadget for Excel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 9.5 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
SEOGadget for Excel
Score 8.0 out of 10
N/A
SEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
Pricing
FraseSEOGadget for Excel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FraseSEOGadget for Excel
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FraseSEOGadget for Excel
Top Pros
Top Cons
Features
FraseSEOGadget for Excel
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
SEOGadget for Excel
6.6
1 Ratings
16% below category average
Page grader8.01 Ratings7.01 Ratings
Competitive analysis7.01 Ratings7.01 Ratings
Keyword analysis00 Ratings7.01 Ratings
Backlink management00 Ratings9.01 Ratings
SERP ranking tracking00 Ratings6.01 Ratings
Site recommendations00 Ratings5.01 Ratings
Task management00 Ratings5.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
SEOGadget for Excel
6.7
1 Ratings
12% below category average
Local SEO7.01 Ratings7.01 Ratings
Social SEO00 Ratings6.01 Ratings
Global SEO00 Ratings7.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
1 Ratings
12% above category average
SEOGadget for Excel
8.0
1 Ratings
5% below category average
Multi-domain support10.01 Ratings7.01 Ratings
Integration with web analytics tools9.01 Ratings9.01 Ratings
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FraseSEOGadget for Excel
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User Ratings
FraseSEOGadget for Excel
Likelihood to Recommend
9.0
(1 ratings)
7.0
(1 ratings)
User Testimonials
FraseSEOGadget for Excel
Likelihood to Recommend
Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review
Builtvisible UK
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
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Pros
Frase, Inc
  • Content Brief
  • Topic Modeling
  • Content Optimization
Read full review
Builtvisible UK
  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
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Cons
Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
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Builtvisible UK
  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Read full review
Alternatives Considered
Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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Builtvisible UK
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
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Return on Investment
Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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Builtvisible UK
  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Read full review
ScreenShots