TrustRadius

Freshmarketer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshmarketer
Score 6.1 out of 10
N/A
Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.
$0
per month
Pricing
Freshmarketer
Editions & Modules
Free
$0
per month
Enterprise
$15
per month per user
Offerings
Pricing Offerings
Freshmarketer
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Freshmarketer
Considered Both Products
Freshmarketer
Verified User
Anonymous
Chose Freshmarketer
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Verified User
Anonymous
Chose Freshmarketer
Zarget is on pace with the three competitors that we have used in the past, and excels because of how dynamic the platform is compared to products like Crazy Egg where you have to refresh URLs each time an update is made.
Chose Freshmarketer
Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a …
Best Alternatives
Freshmarketer
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternatives
User Ratings
Freshmarketer
Likelihood to Recommend
6.1
(0 ratings)
User Testimonials
Freshmarketer
Likelihood to Recommend
Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page.
Verified User
Anonymous
Read full review
Pros
  • Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget.
  • Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website.
  • Good support - very responsive when something goes wrong.
Verified User
Anonymous
Read full review
Cons
  • Zarget could break down information and reporting a bit better.
  • Zarget could add video traffic of each user to their platform.
Verified User
Anonymous
Read full review
Alternatives Considered
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Verified User
Anonymous
Read full review
Return on Investment
  • It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget.
Sathyanarain 'Narain' Muralidharan | TrustRadius Reviewer
Read full review
ScreenShots