We use Crazy Egg as a secondary web analytics tool, alongside Google Analytics, to give us the ability to see heat mapping and scroll measures, as well as give us easy A/B testing opportunities in a way that offers minimal impact to our main website build. Google Analytics offers excellent audience data, but lacks UX data.

Pros

Heatmapping
A/B Testing
Scroll mapping

Cons

Complex A/B testing scenarios
Audience demographic information
Conversion tracking

Return on Investment

Improved conversions via test plans
Highlighting places users are frustrated
Determining success of landing pages

Usability

Alternatives Considered

Google Analytics

Other Software Used

Google Analytics

Ashley Chiu View profile

Senior UX Researcher in Research & Development at Eventbrite (501-1000 employees employees)

Use Cases and Deployment Scope

Crazy Egg has been a legacy tool that we've used, but I don't think we've used it to its fullest capabilities. With that said, we've used it to view heat maps of traffic (and we share those images in reports) and we've more recently used the session recording tool to observe users interact with our website in real-time.

Pros

Price is competitive
A/B testing

Cons

Session recording is not very reliable.
Hard to target some of the features, too broad.

Most Important Features

Heat Maps
A/B Testing
Analytics

Return on Investment

I will be honest, it hasn't really helped us target areas of opportunity as we had hoped. We wanted the session recordings to help us gain visibility into what users were doing, but it wasn't very finely targeted and it wasn't always reliable.

Alternatives Considered

Hotjar, FullStory and Quantum Metric

Other Software Used

UserTesting, UserZoom, GetFeedback, by SurveyMonkey, SurveyMonkey

Usability

Osama Khan View profile

IT consultant in Information Technology at NurulQuran (1-10 employees employees)

Use Cases and Deployment Scope

We wanted to see how our website was being used. Crazy Egg has a lot of features to discover how users are interacting with the elements on the webpage. The heatmap shows where the users are clicking the most. The Rage Click shows elements that are inactive but looks like elements that should be clickable. There is a survey option that is simple and easy to set up for direct feedback from the users. A/B testing is available to see which version is a better solution. Crazy Egg does a good job of revealing user interaction and is especially useful when you want to upgrade your website for a better user experience.

Pros

heat maps
recordings
surveys
page time loads

Cons

price
adding entire website to snapshots

Most Important Features

Recordings
Heatmaps
Rage Click
Page load time
Survey

Return on Investment

Less support questions on how to make payments
Make our website more easy to use

Other Software Used

muse.ai, OneDrive, Adobe Audition

Meredith Walter View profile

Web Analyst in Marketing at Stanley Black & Decker, Inc. (10,001+ employees employees)

Pros

Easy implementation on site.
Easy to understand visual reporting.
Easy (and fast) set up.
Great UX and UI within the tool.

Cons

I wish there was more customer support to lean on for test ideas and how to use the tool to our advantage. I'm sure there is a ton of value we haven't unlocked yet.
Sometimes the test set up for different devices is a little clunky.
On our sites, we have a ton of pop-ups. Despite checking off the "omit pop-ups" on the test set up, we still capture the pop up on the page's image which can cover up a ton of retail space to analyze.

Return on Investment

Crazy Egg has helped to steer our ship in the right direction when it comes to prioritizing site changes and updates, which has translated in making updates that positively impact our user's experience and conversions directly.

Alternatives Considered

Hotjar

Other Software Used

Workfront, Later, Optimal Workshop, Google Drive, LastPass for Business, Enterprise Single Sign-On Manager, Atlassian Confluence, JIRA Software

Usability

Verified User

Director in Information Technology (1-10 employees employees)

Use Cases and Deployment Scope

Crazy Egg helps us to visualize the areas of our website where users click the most. It helps us to know what users are interested in most on our website. Crazy Egg helps us to know where our users come from. It also gives us an idea of what section of our website is being interacted with most by our users. This is crucial business intelligence required to improve the effectiveness of our website.

Pros

It generates heatmaps based on what users clicked on the website. Helps you with a visual representation of the user's actions.
It generates a scroll map checking how far users scroll on pages and when they lose interest in the content.
It generates Overlay and Confetti to track a website's operation.
Takes a screenshot of the URL, collects all the clicks on it, and then projects it as a heatmap on the screenshot. This makes it easier to understand.

Cons

Sometimes the snapshots record fewer visits as compared to another page variant even when traffic is evenly distributed between the two.
Crazy Egg has limited heatmap visualizations.
Need to delete snapshots after it reaches the max limit. It happens fast if you are taking both mobile and desktop views of pages.

Most Important Features

Heatmap Tool
Scroll Tool
Great Visual Reports

Return on Investment

Very Positive impact on ROI as it pointed towards some specific flaws of the website. These flaws were removed on a regular basis.
It constantly helps finetune our website to the requirements of the users. This helps in boosting our business development efforts.
It helps us to remove or modify the least visited sections of the website. Thus removing the limitations that hamper our growth.

Other Software Used

Hotjar, Zoom, Google Meet

Contentsquare

Medallia Digital Experience Analytics

SessionCam (discontinued)

Hotjar

Inspectlet

Crazy Egg

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