Crazy Egg

We use Crazy Egg as a secondary web analytics tool, alongside Google Analytics, to give us the ability to see heat mapping and scroll measures, as well as give us easy A/B testing opportunities in a way that offers minimal impact to our main website build. Google Analytics offers excellent audience data, but lacks UX data.

• Improved conversions via test plans
• Highlighting places users are frustrated
• Determining success of landing pages

Google Analytics

Google Analytics

Crazy Egg has been a legacy tool that we've used, but I don't think we've used it to its fullest capabilities. With that said, we've used it to view heat maps of traffic (and we share those images in reports) and we've more recently used the session recording tool to observe users interact with our website in real-time.

• Heat Maps
• A/B Testing
• Analytics

• I will be honest, it hasn't really helped us target areas of opportunity as we had hoped. We wanted the session recordings to help us gain visibility into what users were doing, but it wasn't very finely targeted and it wasn't always reliable.

Hotjar, FullStory and Quantum Metric

UserTesting, UserZoom, GetFeedback, by SurveyMonkey, SurveyMonkey

We wanted to see how our website was being used. Crazy Egg has a lot of features to discover how users are interacting with the elements on the webpage. The heatmap shows where the users are clicking the most. The Rage Click shows elements that are inactive but looks like elements that should be clickable. There is a survey option that is simple and easy to set up for direct feedback from the users. A/B testing is available to see which version is a better solution. Crazy Egg does a good job of revealing user interaction and is especially useful when you want to upgrade your website for a better user experience.

• Recordings
• Heatmaps
• Rage Click
• Page load time
• Survey

• Less support questions on how to make payments
• Make our website more easy to use

muse.ai, OneDrive, Adobe Audition

• Crazy Egg has helped to steer our ship in the right direction when it comes to prioritizing site changes and updates, which has translated in making updates that positively impact our user's experience and conversions directly.

Hotjar

Workfront, Later, Optimal Workshop, Google Drive, LastPass for Business, Enterprise Single Sign-On Manager, Atlassian Confluence, JIRA Software

Crazy Egg helps us to visualize the areas of our website where users click the most. It helps us to know what users are interested in most on our website. Crazy Egg helps us to know where our users come from. It also gives us an idea of what section of our website is being interacted with most by our users. This is crucial business intelligence required to improve the effectiveness of our website.

• Heatmap Tool
• Scroll Tool
• Great Visual Reports

• Very Positive impact on ROI as it pointed towards some specific flaws of the website. These flaws were removed on a regular basis.
• It constantly helps finetune our website to the requirements of the users. This helps in boosting our business development efforts.
• It helps us to remove or modify the least visited sections of the website. Thus removing the limitations that hamper our growth.

Hotjar, Zoom, Google Meet