TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Freshmarketer

    Score6.1 out of 10
    N/AFreshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.

    $0

    per month

    Inspectlet

    Score7.9 out of 10
    N/AInspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.N/A
    Pricing
    FreshmarketerInspectlet
    Editions & Modules
    Free
    $0
    per month
    Enterprise
    $15
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    FreshmarketerInspectlet
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    FreshmarketerInspectlet
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    User Ratings
    FreshmarketerInspectlet
    Likelihood to Recommend
    6.1
    (3 ratings)
    8.0
    (2 ratings)
    User Testimonials
    FreshmarketerInspectlet
    Likelihood to Recommend
    Freshworks Inc
    Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.
    Incentivized
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    Inspectlet
    Small organization with limited resource can really make use of [Inspectlet]. Its really user friendly and don't need much expertise or training to use and you can have the entire department using it the very next day its implemented. But if its a large company, you might be better off with other session replay tools.
    Incentivized
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    Pros
    Freshworks Inc
    • Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
    • It is an easy to use platform and is quite intuitive.
    • Zarget allows you to see hot spots and click rates on active pages.
    Incentivized
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    Inspectlet
    • Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
    • I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
    • I thought the tool's pricing was positioned well for the features it offered.
    Incentivized
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    Cons
    Freshworks Inc
    • None so far.
    Read full review
    Inspectlet
    • Be more consistent on recording the sessions
    • Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool
    • Lots of times main dashboard doesn't load. Make the tool more bug free.
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    Alternatives Considered
    Freshworks Inc
    I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
    Incentivized
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    Inspectlet
    I tried out several session recording tools. The things that really stood out to me about Inspectlet were the interface and integration. Inspectlet was easiest for me to integrate and start sending custom metadata. I also liked that you could set up Inspectlet to capture every session automatically. Finally, I really enjoyed Inspectlet's funnel reporting feature. It sped up useful analysis tremendously because most of the sessions we were interested in corresponded to funnel interaction.
    Incentivized
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    Return on Investment
    Freshworks Inc
    • Zarget has helped us optimize website landing pages for conversions.
    Incentivized
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    Inspectlet
    • There is no dollar figure to put as an ROI but the value this tool provides is much much more than the investment.
    • To be able to know the site from users perspective is the best ROI anyone can expect
    Incentivized
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