Freshmarketer vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshmarketer
Score 6.1 out of 10
N/A
Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.
$0
per month
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
FreshmarketerThryv
Editions & Modules
Free
$0
per month
Enterprise
$15
per month per user
No answers on this topic
Offerings
Pricing Offerings
FreshmarketerThryv
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FreshmarketerThryv
Considered Both Products
Freshmarketer
Chose Freshmarketer
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Chose Freshmarketer
Zarget is on pace with the three competitors that we have used in the past, and excels because of how dynamic the platform is compared to products like Crazy Egg where you have to refresh URLs each time an update is made.
Chose Freshmarketer
Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a …
Thryv
Chose Thryv
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Chose Thryv
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Chose Thryv
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
Chose Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

Chose Thryv
Thryv was more user-friendly and cost-effective for the services it provides.
Features
FreshmarketerThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Freshmarketer
-
Ratings
Thryv
9.2
Ratings
25% above category average
Dynamic content00 Ratings8.90 Ratings
Ability to test dynamic content00 Ratings9.10 Ratings
Landing pages00 Ratings10.00 Ratings
Mobile optimization00 Ratings8.80 Ratings
Email deliverability reporting00 Ratings9.10 Ratings
List management00 Ratings8.90 Ratings
Triggered drip sequences00 Ratings9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Freshmarketer
-
Ratings
Thryv
8.1
Ratings
23% above category average
Lead nurturing automation00 Ratings8.70 Ratings
Data quality management00 Ratings8.60 Ratings
Automated sales alerts and tasks00 Ratings7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Freshmarketer
-
Ratings
Thryv
9.0
Ratings
19% above category average
Calendaring00 Ratings9.00 Ratings
Event/webinar marketing00 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Freshmarketer
-
Ratings
Thryv
6.7
Ratings
2% above category average
Social sharing and campaigns00 Ratings9.40 Ratings
Social profile integration00 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Freshmarketer
-
Ratings
Thryv
6.6
Ratings
1% above category average
Dashboards00 Ratings9.10 Ratings
Standard reports00 Ratings8.60 Ratings
Custom reports00 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshmarketer
-
Ratings
Thryv
8.3
Ratings
44% above category average
API00 Ratings7.90 Ratings
Role-based workflow & approvals00 Ratings8.90 Ratings
Customizability00 Ratings8.10 Ratings
Best Alternatives
FreshmarketerThryv
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
FreshmarketerThryv
Likelihood to Recommend
6.1
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
FreshmarketerThryv
Likelihood to Recommend
Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page.
Read full review
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget.
  • Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website.
  • Good support - very responsive when something goes wrong.
Read full review
  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • Zarget could break down information and reporting a bit better.
  • Zarget could add video traffic of each user to their platform.
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
No answers on this topic
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Read full review
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Read full review
Return on Investment
  • It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget.
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments