Frontify vs. Planful for Marketing

Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.

Easy to use, it looks cumbersome at first due to how much Planful can do, but once you start it's simple. Love using Planful for simple expense tracking against budget and campaign spend tracking and efficacy.

• It manages the visual aspects of a brand very well.
• It is easy to use and update.
• It converts the colors from hex to rgb and cmyk seamlessly.
• It has a nice user interface.

Incentivized

• Manage campaign spend
• Provide transactional details
• Allow you to move spend around

• I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
• Having sections for voice and personality would be great.
• The ability to export a brand document to a .PDF to share with partners.

Incentivized

• Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
• Integration of data is not solid and fails
• The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work

Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired

Incentivized

We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.

Have not used any other product

• Solid cost benefit - the cost is not prohibitive for the value it brings
• Overall value depends on internal federation of usage

• At this stage none, we are hoping less resources allocated to managing Planful