Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.
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Full Circle Insights
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Full Circle Insights
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Full Circle Insights
Considered Both Products
Full Circle Insights
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Chose Full Circle Insights
Full Circle's main competitors are standalone reporting tools which perform well and are a good first step into attribution.
All tools require significant investment to improve your marketing data model and how you plan and execute campaigns.
We looked at BI packages that had connectors into sfdc like Domo, Goodata, and Birst. We also looked into the capabilities of both Eloqua and salesforce.com as we have both already implemented.