Great Support, Quick Implementation, Real Results
May 03, 2013

Great Support, Quick Implementation, Real Results

Bruce Brien | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • All

Overall Satisfaction

  • The primary business problem solved for us was waterfall visibility across multiple channels
  • The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
  • The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).
  • We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.
  • Beyond the reporting efficiencies gained through the automation, The ROI for Full Circle CRM does not come from the product directly, but from the decisions that can be made from the insights uncovered. We can see what is working and what is not, whether that be programs, processes, or people. Prior to implementing Full Circle CRM, we were making intelligent guesses based on a fuzzy view of the situation.
  • Full Circle CRM has uncovered opportunities for our organization to improve our marketing and tele-sales operations, which we have implemented and can see the results.
  • Our conversion rates are up across the early stages of our waterfall and we expect that trend to continue into our opportunity pipeline as we get further into the implementation.
Full Circle CRM has solved a major visibility problem for us that was the result of architectural differences between Eloqua and that cannot be solved by reporting alone. We rely on this visibility as much as the core systems themselves.
In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.

Product Usage

  • This product is used to provide real-time visibility into our marketing, tele-sales, and sales waterfalls including conversion rates, stage velocity, and current inventory balances.
  • We also use the product to attribute marketing influence to leads and opportunities at various stages of the funnel, providing us with a more accurate reflection of the effectiveness of our programs.

Evaluation and Selection

We did not have a solution in place.
We looked at BI packages that had connectors into sfdc like Domo, Goodata, and Birst. We also looked into the capabilities of both Eloqua and as we have both already implemented.


When I look back at where we were on November 25th compared to where we were on January 25th, having been live for just one month, the difference is amazing. Our management discussions had already moved from discussing the validity of the data to the implications of the insights. As we approach the mid-point in our year, it is difficult to remember the old days when we could not see the road in front of us.
  • Vendor implemented
  • Implemented in-house
Bulldog Solutions is a professional services company. We applied our own implementation methodology and professional lead management assessment in collaboration with the vendor's very professional on-boarding process to achieve the desired results.


  • In-person training
The instructor was the same person who guided our implementation so they not only knew their application but they were also familiar with our data and our specific configuration and processes within They were able to provide customized instruction to match our needs and personnel.


The vendor worked with us tirelessly, never complaining about our broken processes and bad data. In fact, they went above and beyond their responsibilities to assist us in the process re-engineering and the data clean-up.
No - The vendor only provides one level of support that is included in the offering.