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BrightFunnel is a sales forecasting and revenue attribution application now owned and supported by Terminus since the January 2018 acquisition.https://dudodiprj2sv7.cloudfront.net/product-logos/Yf/GH/TB5VTN01X33V.pngPowerful reporting toolWe decided to purchase BrightFunnel to help show the impact of marketing initiatives. It is being used solely by marketing and the results are shared with Sales and some exec teams. BrightFunnel takes our data and puts it together into to easy to read dashboards that show up to date info on how certain programs are performing, how the sales cycle is coming along etc.,Easy to build dashboards that are customizable based on what you need! They are easy to read and can be shared with other members of the team or set to private. A lot of things are customizable. You can set up your filters based on how you organize your system. Customer Success team is absolutely stellar. Really invested in helping your company.,The tool is very powerful and with it able to do so much, it can be hard to use it correctly. This is not a tool for a company with bad data in their system. The software is really dependent on the quality of your own data. If you feel like you are lost or not using the software to the fullest, it is best to consult with your CS manager for guidance.,8,It has been great to track the success of certain marketing collateral. If you are big on event marketing, you can easily see if the events you hold are influencing opportunities.,Bizible,Google Analytics, Wrike, Trello,4,,Impact of marketing touches on a lead See how leads are moving through the funnel Seeing What marketing pieces are the most effective,7
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BrightFunnel
5 Ratings
Score 8.0 out of 101
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BrightFunnel Reviews

BrightFunnel
5 Ratings
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Score 8.0 out of 101
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July 22, 2018

BrightFunnel Review: "Powerful reporting tool"

Score 8 out of 10
Vetted Review
Verified User
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We decided to purchase BrightFunnel to help show the impact of marketing initiatives. It is being used solely by marketing and the results are shared with Sales and some exec teams. BrightFunnel takes our data and puts it together into to easy to read dashboards that show up to date info on how certain programs are performing, how the sales cycle is coming along etc.
  • Easy to build dashboards that are customizable based on what you need! They are easy to read and can be shared with other members of the team or set to private.
  • A lot of things are customizable. You can set up your filters based on how you organize your system.
  • Customer Success team is absolutely stellar. Really invested in helping your company.
  • The tool is very powerful and with it able to do so much, it can be hard to use it correctly. This is not a tool for a company with bad data in their system. The software is really dependent on the quality of your own data. If you feel like you are lost or not using the software to the fullest, it is best to consult with your CS manager for guidance.
The software is best suited for companies that have good data in their system. BrightFunnel can pull really detailed and important reports, but they will only be as accurate as what kind of data you are feeding into it.
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About BrightFunnel

BrightFunnel is a sales forecasting and revenue attribution application now owned and supported by Terminus since the January 2018 acquisition.
Categories:  Marketing Analytics

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BrightFunnel Technical Details

Operating Systems: Unspecified
Mobile Application:No