Funnel.io vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Funnel.io
Score 8.9 out of 10
N/A
Funnel.io from the company of the same name in Stockholm takes data from over 500 marketing and advertising platforms and provides the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool, in order to produce automated marketing reports, and obtain a complete overview of an enterprise's marketing channels.N/A
Supermetrics
Score 8.4 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.N/A
Pricing
Funnel.ioSupermetrics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Funnel.ioSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Funnel.ioSupermetrics
Considered Both Products
Funnel.io

No answer on this topic

Supermetrics
Chose Supermetrics
Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case.
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
Funnel.ioSupermetrics
Small Businesses
TapClicks
TapClicks
Score 9.3 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.3 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Funnel.ioSupermetrics
Likelihood to Recommend
-
(0 ratings)
8.7
(12 ratings)
User Testimonials
Funnel.ioSupermetrics
Likelihood to Recommend
Funnel
No answers on this topic
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
Funnel
No answers on this topic
Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
Funnel
No answers on this topic
Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Alternatives Considered
Funnel
No answers on this topic
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
Funnel
No answers on this topic
Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots