G-Lock EasyMail7 vs. Perfect Audience (discontinued)

It helps with managing email lists and reaching out to new potential customers.
It's a decent marketing automation solution for creating and managing drip campaigns. It works, but the fact that it isn't cloud-based, makes it seem like it rarely, if ever, gets improvements to its interface when it could really use some. Its interface feels outdated, when a fresher, more modern design and format could be really useful. The upside to it not being a cloud-based service is you don't have to "rent" it and it's a one-time fee.

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I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

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• Manage various lists.
• Manage different campaigns.
• Allow you to unsubscribe recipients easily.
• Allow you to create an email flow and date them.

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• Great to up your inbound marketing game
• The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
• Can customize each ad easily

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• The functionality of the product could be easier.
• It can be tough to find features you're looking for within the product (but they're usually there).
• Scheduling process could be clearer.
• Most features could be streamlined or simplified better.

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• Constantly left Googling how to do things because the system is sometimes confusing
• Weak native reporting
• Landing page editor needs work

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The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.

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I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

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• Low risk for investment cost.
• Potential for greater reach to new or existing clients.
• Clumsy interface causes use to take more time, however.

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Independently Invited by TrustRadius

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• The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
• Re-marketing features have been superior to AdWords.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info