Gamesight vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gamesight
Score 8.0 out of 10
N/A
Gamesight, headquartered in Seattle, helps publishers and developers to build strong communities, engage the right influencers, and measure marketing performance. Finding the right marketing channels and influencers to make a game a success is difficult, but it doesn’t have to be a shot in the dark. The Gamesight platform provides data to help users discover, target, and activate the right influencers for titles. From there, Gamesight confers insights to optimize marketing spend through data…N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
GamesightNielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GamesightNielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GamesightNielsen Marketing Mix Modeling
Top Cons

No answers on this topic

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GamesightNielsen Marketing Mix Modeling
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User Ratings
GamesightNielsen Marketing Mix Modeling
Likelihood to Recommend
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
GamesightNielsen Marketing Mix Modeling
Likelihood to Recommend
Gamesight
No answers on this topic
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
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Pros
Gamesight
No answers on this topic
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
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Cons
Gamesight
No answers on this topic
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
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Alternatives Considered
Gamesight
No answers on this topic
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
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Return on Investment
Gamesight
No answers on this topic
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
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ScreenShots