GatedContent.com vs. SurveyLab

GatedContent.com brings a lot to the Marketing Operations party, governance, standardization, etc, etc. but above everything else, if you're serious about growth marketing, GatedContent.com is essential in setting up a fully functioning attribution model. The best thing is that once the key data capture points are defined and built, end users don't need to worry about UTM and other key tracking parameters, they run in the background and plug into pre-exiting processes.

MySurveyLab is best to use to measure satisfaction, both employee satisfaction and customer satisfaction.

• They have great support that always will help you.
• MySurveyLab is very flexible. Some things can be done in several ways.
• They have a very good analytics module with trends, dashboards and data segments. This can give you another view of your data.
• Collectors add flexibility to surveys. You can collect surveys from a few different source at once
• They have a mobile application that can collect responses offline(!)

• Summary export in Excel could be nicer.
• Tags in the left menu could be more intuitive.

Easy to use for both admins and end users. The individual gate/form configuration is guided and simple with little scope for error. Admins are able to steer the configuration with mandatory fields etc. There is a comprehensive knowledgebase and a very response support team if knowledgebase doesn't cover the query.

Very responsive and capable support team, all with excellent product and industry knowledge. Also, access to the developers if required to help support, particularly during the onboarding, set up, and testing process.

Eloqua, Hubspot, and Pardot, whilst not directly comparable, all have a forms solution, but these solutions become inefficient at scale and are open to user error. They can be difficult to implement across various CMS environments and aren't always easy to configure from an attribution perspective.

• With MySurveyLab we were able to react immediately when customers were not happy, and this reduced churn a lot