TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GetSocial

    Score9.4 out of 10
    N/AGetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action buttons (Facebook, Twitter, g+, etc) and we allow them to easily create and deploy their own actions, such as I love this, This is chic, This is Awesome, whatever you decide. This is how it works and here are the…N/A

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Pricing
    GetSocialOpal
    Editions & Modules
    No answers on this topic
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Offerings
    Pricing Offerings
    GetSocialOpal
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsYear plan available (25% discount)—
    More Pricing Information
    Best Alternatives
    GetSocialOpal
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    monday marketer (discontinued)
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Adobe Marketing Cloud
    Score9.3 out of 10
    Enterprises
    No answers on this topic
    Adobe Marketing Cloud
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GetSocialOpal
    Likelihood to Recommend
    8.9
    (3 ratings)
    9.2
    (5 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    GetSocialOpal
    Likelihood to Recommend
    GetSocial
    It is very well suited for those who look to grow their business using its effective digital marketing strategies. Managing social network channels is a big task but when you use this tool it comes in handy in a single place. It is easy to use and also it has also a great support to solve our queries. But the thing is it is a bit overpriced, They can consider offering the additional feature in their trial version.
    Incentivized
    Read full review
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    Pros
    GetSocial
    • URL shortened and tracking
    • Content management as a automation
    • Data privacy and content viral alerts functions
    Incentivized
    Read full review
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    Cons
    GetSocial
    • They can consider flexible plans and make it very affordable
    Incentivized
    Read full review
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
    Read full review
    Alternatives Considered
    GetSocial
    GetSocial has much more efficient support and their marketing strategies helped us to build our business with daily new customers coming up online. So we never regret going for GetSocial. We were able to analyze our social networking channels and our competitors which helped us much in terms of business growth. We never searched for other products when we were using this.
    Incentivized
    Read full review
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    Return on Investment
    GetSocial
    • Brought so many leads
    • Saved us money on buying databases
    • Saved us time
    Incentivized
    Read full review
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.