iStock, from Getty Images vs. MarketMuse

The best examples I have of my experience with iStock, from Getty Images comes from times I am creating prototypes or design concepts to show off a new content type or provide visual examples of how a page could look with the addition of good photography. My only downside is sometimes it can be a struggle to find organic looking stock images which is a key part of the brand identity we have.

Incentivized

As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.

Incentivized

• Variety
• Diversity
• Ease of use

Incentivized

• Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
• With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
• Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.

Incentivized

• Specificity
• Lots of odd photos
• DEI

Incentivized

• Would be nice if the connect feature was domain swappable
• A better way to save and import queries would be nice
• Having some writing tool integrations would be nice

The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.

Incentivized

Compared to these others I feel that iStock has better variety and selection, better ease of use/interface/search features, fresher selection, and better pricing options. I don't like that Adobe Stock only has subscription options (last I checked) and I do not use them for that reason. I don't like the interface of Shutterstock as much and it's harder to download a test image to try out.

Incentivized

MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.

Incentivized

• Provided good stock imagery for really niche content areas, sometimes organic photography can be hard to replicate what stock does well
• Helped to quickly gain access to advertisement ready music tracks when the marketing team have been stuck for audio
• Allowed designers to provide high fidelity examples of brand styling or campaign ideas

Incentivized

• Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
• Improving the brand of our agency on search engines has enabled us to reach more buyers.
• Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.

Incentivized