Google AdMob vs. AppMetrica

Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.

Incentivized

The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.

Incentivized

• Provides a complete ad verification system.
• Integration with Google Analytics.
• Transmission customization
• Ad network mediation is a great feature to manage many ad networks at the same time.

Incentivized

• API allows to fetch aggregated and raw data and generate reports easily
• This software is great at monitoring all kind of traffic sources
• The data export feature is great use for tracking my Steam sale campaign
• Running the app allows tracking activities of users seamlessly

Incentivized

• AdMob bans people unnecessarily.
• Earnings is significantly less if you use it as a small business owner.
• Onboarding needs some major work in my opinion.

Incentivized

• User interface
• Options to check each session or user journey separately
• Push notifications delivery status
• Properly connection with other marketing tools

Incentivized

No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.

Incentivized

Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these requirements and fits very well in my scenario, so I started with AppMetrica.

Incentivized

• AdMob advertising is maybe the main or second main source of revenue for our company.
• Having said that AdMob can improve in many aspects.

Incentivized

• Reports generation helps marketing purposes
• Data tracking allow monitoring user behavior
• More features such as additional statistics or data generation would be appreciated

Incentivized