TrustRadius

Google AdSense vs. Nativo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdSense
Score 8.1 out of 10
N/A
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A
Nativo
Score 8.0 out of 10
N/A
The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
Pricing
Google AdSenseNativo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdSenseNativo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Google AdSenseNativo
Best Alternatives
Google AdSenseNativo
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.4 out of 10
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdSenseNativo
Likelihood to Recommend
8.9
(7 ratings)
8.0
(1 ratings)
User Testimonials
Google AdSenseNativo
Likelihood to Recommend
Google
I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend
Nicholas Wisel | TrustRadius Reviewer
Nicholas Wisel
Vice President of HR
Read full review
Nativo, Inc.
It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
KY
Kevin Yip
Online Business & Data Analyst
Read full review
Pros
Google
  • Excellent Ads type and useful content
  • Excellent follow up and analytics
  • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
  • Excellent revenue for the bloggers who are honest about their content
Mouath Al-azzeh | TrustRadius Reviewer
Mouath Al-azzeh
Owner, Blogger & Affiliate Marketer
Read full review
Nativo, Inc.
  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
KY
Kevin Yip
Online Business & Data Analyst
Read full review
Cons
Google
  • Google AdSense should monetize mobile applications
  • Google AdSense should monetize Mac native applications and games
  • Google AdSense should pay out more for a click for tier 1 countries traffic
AL
Anatoly Lubarsky
Founder and lead developer
Read full review
Nativo, Inc.
  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
KY
Kevin Yip
Online Business & Data Analyst
Read full review
Usability
Google
I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.
Nicholas Wisel | TrustRadius Reviewer
Nicholas Wisel
Vice President of HR
Read full review
Nativo, Inc.
No answers on this topic
Alternatives Considered
Google
In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.
Verified User
Anonymous
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Nativo, Inc.
No answers on this topic
Return on Investment
Google
  • Helps us strategize better around potential ad revenue models
  • Helps us evaluate the impact of ads on the user experience on the front end
  • The optimization recommendations have generated an improvement revenue-wise
Verified User
Anonymous
Read full review
Nativo, Inc.
  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
KY
Kevin Yip
Online Business & Data Analyst
Read full review
ScreenShots

Nativo Screenshots

Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.