TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdSense

    Score8.6 out of 10
    N/AGoogle AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A

    plista

    N/AN/Aplista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers and publishers direct, single-source access to a range of native solutions. Via their proprietary "Recommendation Technology", plista states that they are able to target individual recommendations of content and advertising to users of Sites within the plista-network. plista was founded in 2008 and is offered on four continents.N/A
    Pricing
    AdSenseplista
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdSenseplista
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Detailsplista's fee for delivery of Advertiser campaigns is based on the following pricing models: ▪“CPC” or “Cost per Click” ▪ “CPO” or “Cost per Order” ▪ “CPM” or “Cost per Mille” ▪ “CPL” or “Cost per Lead” ▪ “CPE” or “Cost per Engagement” ▪ “CPV” or “Cost per View” ▪ “CPI” or “Cost per Install” The amount of payment for Publisher services is "determined by the respective agreed share of the net sales generated and achieved on each advertising space after deduction of campaign-related marketing costs, plus any possible applicable VAT. Possible charges for handling, delivery and tech service, which plista charges directly to the advertiser, are not part of net sales proceeds." (https://www.plista.com/publisher/publisher-gtc)
    More Pricing Information
    Community Pulse
    AdSenseplista
    Considered Both Products
    Google
    No answer on this topic
    Xaxis
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Best Alternatives
    AdSenseplista
    Small Businesses
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    No answers on this topic
    AdSense
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdSenseplista
    Likelihood to Recommend
    8.9
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    AdSenseplista
    Likelihood to Recommend
    Google
    I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend
    Incentivized
    Read full review
    Xaxis
    No answers on this topic
    Pros
    Google
    • Excellent Ads type and useful content
    • Excellent follow up and analytics
    • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
    • Excellent revenue for the bloggers who are honest about their content
    Read full review
    Xaxis
    No answers on this topic
    Cons
    Google
    • Google AdSense should monetize mobile applications
    • Google AdSense should monetize Mac native applications and games
    • Google AdSense should pay out more for a click for tier 1 countries traffic
    Incentivized
    Read full review
    Xaxis
    No answers on this topic
    Usability
    Google
    I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.
    Incentivized
    Read full review
    Xaxis
    No answers on this topic
    Alternatives Considered
    Google
    In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.
    Incentivized
    Read full review
    Xaxis
    No answers on this topic
    Return on Investment
    Google
    • Helps us strategize better around potential ad revenue models
    • Helps us evaluate the impact of ads on the user experience on the front end
    • The optimization recommendations have generated an improvement revenue-wise
    Incentivized
    Read full review
    Xaxis
    No answers on this topic
    ScreenShots