Google AdSense vs. plista GmbH

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdSense
Score 8.2 out of 10
N/A
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A
plista
Score 0.0 out of 10
N/A
plista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers and publishers direct, single-source access to a range of native solutions. Via their proprietary "Recommendation Technology", plista states that they are able to target individual recommendations of content and advertising to users of Sites within the plista-network. plista was founded in 2008 and is offered on four continents.N/A
Pricing
Google AdSenseplista GmbH
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdSenseplista
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Detailsplista's fee for delivery of Advertiser campaigns is based on the following pricing models: ▪“CPC” or “Cost per Click” ▪ “CPO” or “Cost per Order” ▪ “CPM” or “Cost per Mille” ▪ “CPL” or “Cost per Lead” ▪ “CPE” or “Cost per Engagement” ▪ “CPV” or “Cost per View” ▪ “CPI” or “Cost per Install” The amount of payment for Publisher services is "determined by the respective agreed share of the net sales generated and achieved on each advertising space after deduction of campaign-related marketing costs, plus any possible applicable VAT. Possible charges for handling, delivery and tech service, which plista charges directly to the advertiser, are not part of net sales proceeds." (https://www.plista.com/publisher/publisher-gtc)
More Pricing Information
Community Pulse
Google AdSenseplista GmbH
Best Alternatives
Google AdSenseplista GmbH
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
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Score 7.7 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.5 out of 10
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdSenseplista GmbH
Likelihood to Recommend
8.9
(7 ratings)
-
(0 ratings)
User Testimonials
Google AdSenseplista GmbH
Likelihood to Recommend
Google
I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend
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Xaxis
No answers on this topic
Pros
Google
  • Excellent Ads type and useful content
  • Excellent follow up and analytics
  • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
  • Excellent revenue for the bloggers who are honest about their content
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Xaxis
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Cons
Google
  • Google AdSense should monetize mobile applications
  • Google AdSense should monetize Mac native applications and games
  • Google AdSense should pay out more for a click for tier 1 countries traffic
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Xaxis
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Usability
Google
I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.
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Xaxis
No answers on this topic
Alternatives Considered
Google
In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.
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Xaxis
No answers on this topic
Return on Investment
Google
  • Helps us strategize better around potential ad revenue models
  • Helps us evaluate the impact of ads on the user experience on the front end
  • The optimization recommendations have generated an improvement revenue-wise
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Xaxis
No answers on this topic
ScreenShots