Google Mobile-Friendly Test vs. iSpionage

I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.

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iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Google Mobile-Friendly Test is easy to use and works very fast.
• Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
• Most modern devices are accounted for.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Keyword alerts notifications.
• Competitors analysis.
• Website monitoring.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Google's suggestions are sometimes vague or unhelpful.
• The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Keyword database is limited compared to other tools
• Limited (though streamlined) feature set
• Less agency-friendly than other tools.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It is free, so I woule likely renew it.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

iSpionage is nowhere near Semrush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Our websites pages are a hundred percent mobile friendly.
• Detects almost all mobile usability issues.
• Robust test tools extending up to detectors for incompatible plugins.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
• iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
• I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info