Google Mobile-Friendly Test vs. iSpionage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Mobile-Friendly Test
Score 9.0 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
iSpionage
Score 6.9 out of 10
N/A
iSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.N/A
Pricing
Google Mobile-Friendly TestiSpionage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Mobile-Friendly TestiSpionage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Mobile-Friendly TestiSpionage
Features
Google Mobile-Friendly TestiSpionage
SEO
Comparison of SEO features of Product A and Product B
Google Mobile-Friendly Test
8.5
6 Ratings
11% above category average
iSpionage
-
Ratings
Keyword analysis8.02 Ratings00 Ratings
Backlink management8.02 Ratings00 Ratings
SERP ranking tracking9.02 Ratings00 Ratings
Page grader8.75 Ratings00 Ratings
Competitive analysis7.02 Ratings00 Ratings
Site audit / diagnostics9.66 Ratings00 Ratings
Site recommendations8.95 Ratings00 Ratings
Task management9.02 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Mobile-Friendly Test
8.5
5 Ratings
12% above category average
iSpionage
-
Ratings
Local SEO8.02 Ratings00 Ratings
Social SEO9.02 Ratings00 Ratings
Mobile SEO10.05 Ratings00 Ratings
Global SEO7.02 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Mobile-Friendly Test
9.2
4 Ratings
9% above category average
iSpionage
-
Ratings
Multi-domain support8.94 Ratings00 Ratings
Integration with web analytics tools9.53 Ratings00 Ratings
Best Alternatives
Google Mobile-Friendly TestiSpionage
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
WordStream
WordStream
Score 6.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Mobile-Friendly TestiSpionage
Likelihood to Recommend
9.2
(7 ratings)
6.8
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google Mobile-Friendly TestiSpionage
Likelihood to Recommend
Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
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ispionage, inc.
iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
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Pros
Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
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ispionage, inc.
  • Keyword alerts notifications.
  • Competitors analysis.
  • Website monitoring.
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Cons
Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
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ispionage, inc.
  • Keyword database is limited compared to other tools
  • Limited (though streamlined) feature set
  • Less agency-friendly than other tools.
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Likelihood to Renew
Google
It is free, so I woule likely renew it.
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ispionage, inc.
No answers on this topic
Alternatives Considered
Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Read full review
ispionage, inc.
iSpionage is nowhere near Semrush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
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Return on Investment
Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
Read full review
ispionage, inc.
  • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
  • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
  • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage
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ScreenShots