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Google Mobile-Friendly Test vs. Searchmetrics Suite

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Mobile-Friendly Test

    Score9 out of 10
    N/AGoogle Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A

    Searchmetrics

    Score6 out of 10
    N/AThe Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
    Pricing
    Google Mobile-Friendly TestSearchmetrics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Mobile-Friendly TestSearchmetrics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Mobile-Friendly TestSearchmetrics
    SEO
    Comparison of SEO features of Google Mobile-Friendly Test and Searchmetrics Suite
    Feature
    Google Mobile-Friendly Test
    8.5
    6 Ratings
    10% above category average
    Searchmetrics Suite
    7.6
    1 Ratings
    1% below category average
    Keyword analysis8.02 Ratings9.01 Ratings
    Backlink management8.02 Ratings4.01 Ratings
    SERP ranking tracking9.02 Ratings9.01 Ratings
    Page grader8.75 Ratings8.01 Ratings
    Competitive analysis7.02 Ratings7.01 Ratings
    Site audit / diagnostics9.66 Ratings8.01 Ratings
    Site recommendations8.95 Ratings8.01 Ratings
    Task management9.02 Ratings8.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Mobile-Friendly Test and Searchmetrics Suite
    Feature
    Google Mobile-Friendly Test
    8.5
    5 Ratings
    11% above category average
    Searchmetrics Suite
    7.0
    1 Ratings
    8% below category average
    Local SEO8.02 Ratings7.01 Ratings
    Social SEO9.02 Ratings6.01 Ratings
    Mobile SEO10.05 Ratings7.01 Ratings
    Global SEO7.02 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Mobile-Friendly Test and Searchmetrics Suite
    Feature
    Google Mobile-Friendly Test
    9.2
    4 Ratings
    9% above category average
    Searchmetrics Suite
    9.0
    1 Ratings
    7% above category average
    Multi-domain support8.94 Ratings9.01 Ratings
    Integration with web analytics tools9.53 Ratings9.01 Ratings
    Best Alternatives
    Google Mobile-Friendly TestSearchmetrics
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Mobile-Friendly TestSearchmetrics
    Likelihood to Recommend
    9.2
    (7 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    3.0
    (1 ratings)
    User Testimonials
    Google Mobile-Friendly TestSearchmetrics
    Likelihood to Recommend
    Google
    I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
    Incentivized
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    Searchmetrics
    Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
    Incentivized
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    Pros
    Google
    • Google Mobile-Friendly Test is easy to use and works very fast.
    • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
    • Most modern devices are accounted for.
    Incentivized
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    Searchmetrics
    • Large database of companies and search terms to compare with our site.
    • In the research section, we are able to do research on an unlimited number of sites/keywords
    • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
    Incentivized
    Read full review
    Cons
    Google
    • Google's suggestions are sometimes vague or unhelpful.
    • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
    Incentivized
    Read full review
    Searchmetrics
    • Research into specific languages when working with multilingual countries
    • More keyword data in smaller countries
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is free, so I woule likely renew it.
    Incentivized
    Read full review
    Searchmetrics
    We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
    Incentivized
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    Alternatives Considered
    Google
    I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
    Incentivized
    Read full review
    Searchmetrics
    We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Our websites pages are a hundred percent mobile friendly.
    • Detects almost all mobile usability issues.
    • Robust test tools extending up to detectors for incompatible plugins.
    Incentivized
    Read full review
    Searchmetrics
    • It had a positive impact on the ROI. As the websites rank better the revenue raised.
    • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
    Incentivized
    Read full review
    ScreenShots

    Searchmetrics Screenshots

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