TrustRadius: an HG Insights company

Google Mobile-Friendly Test vs. SEOGadget for Excel

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Mobile-Friendly Test

    Score9 out of 10
    N/AGoogle Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
    Pricing
    Google Mobile-Friendly TestSEOGadget for Excel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Mobile-Friendly TestSEOGadget for Excel
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Mobile-Friendly TestSEOGadget for Excel
    SEO
    Comparison of SEO features of Google Mobile-Friendly Test and SEOGadget for Excel
    Feature
    Google Mobile-Friendly Test
    8.5
    6 Ratings
    10% above category average
    SEOGadget for Excel
    6.6
    1 Ratings
    15% below category average
    Keyword analysis8.02 Ratings7.01 Ratings
    Backlink management8.02 Ratings9.01 Ratings
    SERP ranking tracking9.02 Ratings6.01 Ratings
    Page grader8.75 Ratings7.01 Ratings
    Competitive analysis7.02 Ratings7.01 Ratings
    Site audit / diagnostics9.66 Ratings00 Ratings
    Site recommendations8.95 Ratings5.01 Ratings
    Task management9.02 Ratings5.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Mobile-Friendly Test and SEOGadget for Excel
    Feature
    Google Mobile-Friendly Test
    8.5
    5 Ratings
    11% above category average
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    Local SEO8.02 Ratings7.01 Ratings
    Social SEO9.02 Ratings6.01 Ratings
    Mobile SEO10.05 Ratings00 Ratings
    Global SEO7.02 Ratings7.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Mobile-Friendly Test and SEOGadget for Excel
    Feature
    Google Mobile-Friendly Test
    9.2
    4 Ratings
    9% above category average
    SEOGadget for Excel
    8.0
    1 Ratings
    5% below category average
    Multi-domain support8.94 Ratings7.01 Ratings
    Integration with web analytics tools9.53 Ratings9.01 Ratings
    Best Alternatives
    Google Mobile-Friendly TestSEOGadget for Excel
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Mobile-Friendly TestSEOGadget for Excel
    Likelihood to Recommend
    9.2
    (7 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Mobile-Friendly TestSEOGadget for Excel
    Likelihood to Recommend
    Google
    I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
    Incentivized
    Read full review
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    Pros
    Google
    • Google Mobile-Friendly Test is easy to use and works very fast.
    • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
    • Most modern devices are accounted for.
    Incentivized
    Read full review
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    Cons
    Google
    • Google's suggestions are sometimes vague or unhelpful.
    • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
    Incentivized
    Read full review
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is free, so I woule likely renew it.
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Alternatives Considered
    Google
    I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
    Incentivized
    Read full review
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Our websites pages are a hundred percent mobile friendly.
    • Detects almost all mobile usability issues.
    • Robust test tools extending up to detectors for incompatible plugins.
    Incentivized
    Read full review
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    ScreenShots