Google Mobile-Friendly Test vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Mobile-Friendly Test
Score 9.0 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
Ubersuggest
Score 8.8 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
Google Mobile-Friendly TestUbersuggest
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Mobile-Friendly TestUbersuggest
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Google Mobile-Friendly TestUbersuggest
Features
Google Mobile-Friendly TestUbersuggest
SEO
Comparison of SEO features of Product A and Product B
Google Mobile-Friendly Test
8.5
6 Ratings
10% above category average
Ubersuggest
8.6
9 Ratings
11% above category average
Keyword analysis8.02 Ratings9.59 Ratings
Backlink management8.02 Ratings9.08 Ratings
SERP ranking tracking9.02 Ratings9.09 Ratings
Page grader8.75 Ratings9.58 Ratings
Competitive analysis7.02 Ratings9.08 Ratings
Site audit / diagnostics9.66 Ratings8.59 Ratings
Site recommendations8.95 Ratings8.58 Ratings
Task management9.02 Ratings6.05 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Mobile-Friendly Test
8.5
5 Ratings
11% above category average
Ubersuggest
8.3
6 Ratings
9% above category average
Local SEO8.02 Ratings6.05 Ratings
Social SEO9.02 Ratings7.55 Ratings
Mobile SEO10.05 Ratings10.05 Ratings
Global SEO7.02 Ratings9.56 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Mobile-Friendly Test
9.2
4 Ratings
9% above category average
Ubersuggest
8.0
7 Ratings
5% below category average
Multi-domain support8.94 Ratings7.56 Ratings
Integration with web analytics tools9.53 Ratings8.57 Ratings
Best Alternatives
Google Mobile-Friendly TestUbersuggest
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Mobile-Friendly TestUbersuggest
Likelihood to Recommend
9.2
(7 ratings)
9.0
(10 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Google Mobile-Friendly TestUbersuggest
Likelihood to Recommend
Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
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NP Digital
Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
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Pros
Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
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NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
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Cons
Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
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NP Digital
  • Improve the user interface.
  • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
  • Improve keyword research for other languages than English.
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Likelihood to Renew
Google
It is free, so I woule likely renew it.
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NP Digital
Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
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Usability
Google
No answers on this topic
NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
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Support Rating
Google
No answers on this topic
NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Online Training
Google
No answers on this topic
NP Digital
Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
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Alternatives Considered
Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
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NP Digital
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
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Return on Investment
Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
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NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
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ScreenShots