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Google PageSpeed Insights vs. Link Research Tools

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score10 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    Link Research Tools

    Score8 out of 10
    N/AN/AN/A
    Pricing
    Google PageSpeed InsightsLink Research Tools
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsLink Research Tools
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Google PageSpeed InsightsLink Research Tools
    SEO
    Comparison of SEO features of Google PageSpeed Insights and Link Research Tools
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    2% below category average
    Link Research Tools
    7.8
    8 Ratings
    1% above category average
    Keyword analysis6.01 Ratings7.96 Ratings
    Page grader7.34 Ratings7.27 Ratings
    Competitive analysis5.02 Ratings8.98 Ratings
    Site audit / diagnostics9.95 Ratings8.96 Ratings
    Site recommendations9.95 Ratings8.67 Ratings
    Task management6.72 Ratings6.44 Ratings
    Backlink management00 Ratings8.38 Ratings
    SERP ranking tracking00 Ratings5.94 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and Link Research Tools
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    Link Research Tools
    8.5
    7 Ratings
    11% above category average
    Local SEO5.01 Ratings8.95 Ratings
    Social SEO5.01 Ratings8.24 Ratings
    Mobile SEO10.05 Ratings8.25 Ratings
    Global SEO5.43 Ratings8.87 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and Link Research Tools
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    1% above category average
    Link Research Tools
    8.7
    6 Ratings
    3% above category average
    Multi-domain support9.12 Ratings8.64 Ratings
    Integration with web analytics tools8.01 Ratings8.76 Ratings
    Best Alternatives
    Google PageSpeed InsightsLink Research Tools
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google PageSpeed InsightsLink Research Tools
    Likelihood to Recommend
    10.0
    (5 ratings)
    8.9
    (8 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google PageSpeed InsightsLink Research Tools
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
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    LinkResearchTools
    If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.
    Read full review
    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
    Read full review
    LinkResearchTools
    • fast Google penalty recovery
    • keeps a healthy backlink profile
    • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
    • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
    • powerful link prospecting made easy
    • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
    Read full review
    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
    Read full review
    LinkResearchTools
    • Not for newcomers to SEO simply because its vast array of features may hinder them.
    • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
    Read full review
    Usability
    Google
    It's a free, easy to use tool
    Incentivized
    Read full review
    LinkResearchTools
    No answers on this topic
    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
    Read full review
    LinkResearchTools
    No answers on this topic
    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
    Read full review
    LinkResearchTools
    LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
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    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
    Read full review
    LinkResearchTools
    • Building strong links results in better rankings which results in a higher ROI
    • The Link Research Tools community also had a big impact on my networking
    Read full review
    ScreenShots