Google PageSpeed Insights vs. SERPs.com

If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.

Incentivized

It is great if small and medium scale businesses to track their SEO efforts. The tool does not really offer too many features that a large enterprise might be benefit from. Also the UI of the tool can be improved + connections with the other tools. The accuracy is good enough to understand the overall movement in the market for your relevant keywords.

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• Measure page loading time
• Compared loading times against Google's benchmarks
• Identifies opportunities for web page performance improvements
• Identifies sub-optimal web page attributes that slow down page loading
• Compare performance on mobile and desktop devices easily

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• Track and monitor SEO keywords
• Research new keywords
• Use conversion and traffic report

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• The suggestions for improvement can be technical for non-developers.

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• Monitor keywords more frequently
• Improve pricing model

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It's a free, easy to use tool

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There is no support from Google for the tool.

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I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.

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SERPs.com is cheaper than most of the SEO tools out there. It gives you the ability to keep a track of all the relevant keywords across your business and also helps you do a competition check.

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• Faster loading site, give results faster to visitors
• Buyers can get to the end of the buying cycle faster

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• More than 1000% ROI on the branding efforts

Incentivized