Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.
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Vulse
Score10 out of 10
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Vulse is a content marketing platform for LinkedIn, designed for employers and teams, of use to companies for amplifying employee advocacy or growing company pages.
The platform is great for any team looking to improve employee advocacy internally, whether a small team or an enterprise business. If you're running a specific campaign and want your team to share relevant content, it can help you plan and share it with everyone. The Tone Match feature saves a lot of time, rather than having to create unique posts for everyone. It's also useful to have a live leaderboard of performance and to be able to create custom reports to prove the ROI of advocacy to senior leaders.
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.
During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
It's an incredibly simple platform to use, and it has just the right amount of features needed, whereas other platforms overcomplicate things. It's quick to use, has a low learning curve, and ultimately allows us to get team content out faster, which has had a positive impact. Most importantly, the team has found it useful and enjoys using the product to share their posts.
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We looked at a number of employee advocacy platforms before deciding to go with Vulse. The first thing that stood out was the total cost, which was much lower than others and matched our budget. They don't charge for admin seats, onboarding, or training, which other vendors do. The simplicity of the platform helped us make this decision too; it offered everything we needed and looked easy to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
