1. Home
  2. Social Media Marketing Tools
  3. Wildfire Interactive (Discontinued) Reviews
  4. User Review of Wildfire Interactive (Discontinued)
Recommend Wildfire
October 12, 2013

Recommend Wildfire

Ashley Pengilly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Promotions

Overall Satisfaction

  • Builds Promotional Pages/Tabs Easy.
  • Allows you to make changes within seconds.
  • Tracks social media performance on Facebook, Twitter and Google+
  • Responsive customer service.
  • Great idea generators, will feed you with examples/case studies.
  • More customization - Would like to have the ability to edit more without coding.
  • Consumer engagement per dollar invested.
  • Virality of content per dollar invested.
  • Sentiment data values per dollar invested.
If they are to introduce new additions to the software (which is highly likely), I will certainly renew.
I very much enjoy the Wildfire team and what the software offers. I do recommend this to companies who implement a full social media team/strategy and want a more comprehensive promotional platform.

Product Usage

4 - Direct to Consumer and Social Media.
1 - I am the in-house manager of this software. I have a coordinator who helps every so often, but does not use the software as extensively as me.

Evaluation and Selection

I was not on a previous software package.
The other service I attended to was Social Candy. I picked Wildfire due to the customer support, ease of use of the software and because I was able to make changes on my own.

Implementation

Very easy to bring on board. Only a few people have access to this software, but I manage the overall activity and building.
  • Implemented in-house

Training

  • Online training
  • Self-taught
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Yes, this product was easy to learn. I would recommend this approach to others if they are familiar with the back end of website plug-ins.

Configuration

I needed to plug in my own art work, but am not advanced enough for code.

Support

Great and responsive customer service. Was unable to address my Google+ Hangout plug-in, but that was a very minor project I wanted to implement.
No - For our purposes, we do not need a agency representative from Wildfire.

Usability

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

Reliability

I have never been kicked out of Wildfire service. Always up and running.
Easy to perform tasks and quick to upload changes to your promotions.

Integration

  • Social Monitoring Platforms (i.e. Hootsuite).
  • Social Data Platforms (i.e. Vintank).
I am not sure.

Vendor Relationship

Extremely easy to work with before and after post-sales. Interaction with the current support has been a little low.
I contracted for a year. I would definitely recommend negotiating the price to the full extent as this is quite expensive to have.