Wildfire was an adequate social media tool that is now integrated into Google's larger marketing platform
October 16, 2018
Wildfire was an adequate social media tool that is now integrated into Google's larger marketing platform
Score 2 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Social Marketing Suite
Overall Satisfaction with Wildfire
We evaluated Wildfire before it was folded into Google's larger adtech business, mainly for community management and post scheduling.
- Content scheduling on FB, TW, and PIN
- Social media management
- Basic analytics of post engagmemt
- Detailed analytics and reporting, integrating with Facebook insights
- Overlay with Google Analytics data to see connection between engagement and site traffic
- As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
- Aggregating all content into one system creates efficiencies for content teams
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.