Item: Wildfire Interactive (Discontinued)
Rating: 4
Author: Verified User

Overall Satisfaction

Pros and Cons

Pros

Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes.
Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.

Cons

The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
In its self-service mode, the product lacks some essential features like mandatory likes and white label.
Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

Return on Investment

As with all sweeps and contests, we are looking for new fanpage likes and a good number of entries from new fans. We always measure the number of new fans and value of the prize package.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price.

Likelihood to Recommend

The transition to Google has been painful - key contacts are no longer available.

Comments

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New competitors offering better functionality at fraction of cost.