GroundTruth vs. Revcontent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GroundTruth
Score 6.2 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
Revcontent
Score 7.5 out of 10
N/A
Revcontent is native advertising technology emphasizing content discovery, from the company of the same name in Sarasota.N/A
Pricing
GroundTruthRevcontent
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GroundTruthRevcontent
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GroundTruthRevcontent
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GroundTruthRevcontent
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Enterprises
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User Ratings
GroundTruthRevcontent
Likelihood to Recommend
8.6
(3 ratings)
4.0
(1 ratings)
Usability
-
(0 ratings)
2.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
GroundTruthRevcontent
Likelihood to Recommend
xAd
It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
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Revcontent
It’s great if you want to show your ads to as many people as you can, but not good fit for performance marketing. It didn’t work for us and the lack of support made it easy to leave and not come back.
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Pros
xAd
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
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Revcontent
  • Easy to get started and set up
  • Low barrier for entry
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Cons
xAd
  • Adding a save option sometimes when you don’t hit next the work you are using is lost.
  • Adding in app recommendations
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Revcontent
  • Customer support/account management it’s impossible to talk to a human.
  • Improving the quality of traffic. It gets fraudulent traffic.
  • Adding more targeting options
  • Spends your money
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Usability
xAd
No answers on this topic
Revcontent
It’s easy enough to use.
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Support Rating
xAd
No answers on this topic
Revcontent
100% nonexistent. It’s a bot/faq. The absolute worst of any platform. I laughed when I read this question because it’s that bad.
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Alternatives Considered
xAd
GroundTruth was recommended to us by a vendor and was the only product we evaluated
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Revcontent
They’re above Traffic Junky but below everyone else, second worst. Taboola was better (not by much) because an actual human spoke to me, great when dealing with large sums of money.
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Return on Investment
xAd
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
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Revcontent
  • Best days were -25% roi
  • Worst days were -77% roi
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ScreenShots