GroundTruth vs. Sharethrough

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GroundTruth
Score 6.8 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
Sharethrough
Score 7.3 out of 10
N/A
N/AN/A
Pricing
GroundTruthSharethrough
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GroundTruthSharethrough
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
GroundTruthSharethrough
Top Pros
Top Cons

No answers on this topic

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GroundTruthSharethrough
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All AlternativesView all alternativesView all alternatives
User Ratings
GroundTruthSharethrough
Likelihood to Recommend
8.6
(3 ratings)
7.3
(1 ratings)
User Testimonials
GroundTruthSharethrough
Likelihood to Recommend
xAd
It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
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Sharethrough
No answers on this topic
Pros
xAd
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
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Sharethrough
  • The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services.
  • Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't.
  • As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message.
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Cons
xAd
  • Adding a save option sometimes when you don’t hit next the work you are using is lost.
  • Adding in app recommendations
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Sharethrough
  • We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great.
  • Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories.
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Alternatives Considered
xAd
GroundTruth was recommended to us by a vendor and was the only product we evaluated
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Sharethrough
The difference between Sharethrough and the other channels is that Sharethrough allows for a better story telling experience with the multi page carousel experience. We used all the different channels for different types of messages and needs.
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Return on Investment
xAd
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
Read full review
Sharethrough
No answers on this topic
ScreenShots