GroupHigh vs. PARKLU by Launchmetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GroupHigh
Score 8.0 out of 10
N/A
GroupHigh is an influencer marketing platform from the company of the same name in Boulder, Colorado, for identifying influential bloggers and reaching out to them.N/A
PARKLU by Launchmetrics
Score 0.0 out of 10
N/A
PARKLU by Launchmetrics grows a brand's influence in China. Identify, activate and measure the impact of the most influential Key Opinion Leaders (KOLs) in China. Presented as a solution to help users understand how a brand benchmarks against competitors in the Chinese market. PARKLU by Launchmetrics sits within the Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives from Launchmetrics. The cloud connects with the modern consumer in a constantly changing…N/A
Pricing
GroupHighPARKLU by Launchmetrics
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
GroupHighPARKLU by Launchmetrics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
GroupHighPARKLU by Launchmetrics
Best Alternatives
GroupHighPARKLU by Launchmetrics
Small Businesses
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Meltwater
Meltwater
Score 8.0 out of 10
Meltwater
Meltwater
Score 8.0 out of 10
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User Ratings
GroupHighPARKLU by Launchmetrics
Likelihood to Recommend
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
GroupHighPARKLU by Launchmetrics
Likelihood to Recommend
GroupHigh
I'd say GroupHigh is well-suited for anyone who is looking for a mass amount of influencers with ranging topics. It's very helpful in finding an abundant amount of influencers with very specific topics. If you're looking for something with very accurate numbers, this probably isn't the best bet as I have found many discrepancies
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Launchmetrics
No answers on this topic
Pros
GroupHigh
  • Segments influencers based on their blog topics.
  • Allows me to create lists of different influencers. I love using this to help me pitch.
  • Helps me find very specific influencers.
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Launchmetrics
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Cons
GroupHigh
  • My biggest problem with GroupHigh is that most times, their numbers are way off for the influencers. Sometimes, it tells me that an influencer has only 200 unique monthly visitors when they really have tens of thousands.
  • I'd love if they had email addresses for all influencers.
  • The UI can be a bit tricky to navigate at times.
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Launchmetrics
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Alternatives Considered
GroupHigh
While Tracx can be useful in finding influencers based off of certain keywords, I find that GroupHigh is more reliable in providing an abundant amount of options for me to choose from. The UI for Tracx is also a bit trickier than GroupHigh so if I had to choose, I'd go with GroupHigh over it
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Launchmetrics
No answers on this topic
Return on Investment
GroupHigh
  • It's helped us source influencers so I'd say it helps us with KPI (key points of interest)
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Launchmetrics
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ScreenShots

PARKLU by Launchmetrics Screenshots

Screenshot of Discover Key Opinion Leaders (KOLs) in China for your brand.
Find the right influencers for your goals and audience from our database of 110K+ KOLs in China. Receive recommended KOLs based on your search history and leverage their audience metrics to understand their relevance and affinity to your brand.Screenshot of Share your campaign expectations. 
Easily create and share your campaign overview brief with the KOLs of your choice. Build empowering content from messaging, images, videos and branded experiences.Screenshot of Explore your competitive landscape. Analyze competitors by social platform and historical data, and identify the top KOLs that they work with. Benchmark your brand against competitors and explore their community and engagement metrics, including their estimated sponsored percentage.Screenshot of Measure your Key Opinion Leader’s performance. Monitor the performance of your KOL, focusing on engagement metrics like impressions and reposts to easily track your KOL’s continued interest in your brand beyond the campaign.Screenshot of Make changes on the go. Whether you use our digital platform, our handy iOS app or our WeChat mini program, simply sign in to review your influencers’ content or make any updates as you wish.Screenshot of Deep dive into your plans with our influencer marketing experts