Item: GroupHigh
Rating: 7
Author: Lynzee Jablonka

Overall Satisfaction with GroupHigh

Use Cases and Deployment Scope

I work at Everywhere Agency, a social media marketing agency, and we specialize in influencer marketing. We work with brands of all shapes and sizes to help get their product and name in front of as many people as possible with the help of influencers. We use GroupHigh to search and locate influencers to use in different campaigns.

Pros and Cons

Pros

Segments influencers based on their blog topics.
Allows me to create lists of different influencers. I love using this to help me pitch.
Helps me find very specific influencers.

Cons

My biggest problem with GroupHigh is that most times, their numbers are way off for the influencers. Sometimes, it tells me that an influencer has only 200 unique monthly visitors when they really have tens of thousands.
I'd love if they had email addresses for all influencers.
The UI can be a bit tricky to navigate at times.

Return on Investment

It's helped us source influencers so I'd say it helps us with KPI (key points of interest)

Alternatives Considered

Tracx

While Tracx can be useful in finding influencers based off of certain keywords, I find that GroupHigh is more reliable in providing an abundant amount of options for me to choose from. The UI for Tracx is also a bit trickier than GroupHigh so if I had to choose, I'd go with GroupHigh over it.

Other Software Used

Harvest, Pipedrive

Likelihood to Recommend

I'd say GroupHigh is well-suited for anyone who is looking for a mass amount of influencers with ranging topics. It's very helpful in finding an abundant amount of influencers with very specific topics. If you're looking for something with very accurate numbers, this probably isn't the best bet as I have found many discrepancies.

Comments

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GroupHigh for finding Influencers