TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GroupHigh

    Score8 out of 10
    N/AGroupHigh is an influencer marketing platform from the company of the same name in Boulder, Colorado, for identifying influential bloggers and reaching out to them.N/A

    Traackr

    Score7.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.N/A
    Pricing
    GroupHighTraackr
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    GroupHighTraackr
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    GroupHighTraackr
    Likelihood to Recommend
    7.0
    (1 ratings)
    7.0
    (1 ratings)
    User Testimonials
    GroupHighTraackr
    Likelihood to Recommend
    GroupHigh
    I'd say GroupHigh is well-suited for anyone who is looking for a mass amount of influencers with ranging topics. It's very helpful in finding an abundant amount of influencers with very specific topics. If you're looking for something with very accurate numbers, this probably isn't the best bet as I have found many discrepancies
    Incentivized
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    Traackr
    Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.
    Incentivized
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    Pros
    GroupHigh
    • Segments influencers based on their blog topics.
    • Allows me to create lists of different influencers. I love using this to help me pitch.
    • Helps me find very specific influencers.
    Incentivized
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    Traackr
    • The influencer search function is very robust and the database extends to many different areas.
    • The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
    • Platform is very user-friendly. You don't need to be a technical expert to use it.
    Incentivized
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    Cons
    GroupHigh
    • My biggest problem with GroupHigh is that most times, their numbers are way off for the influencers. Sometimes, it tells me that an influencer has only 200 unique monthly visitors when they really have tens of thousands.
    • I'd love if they had email addresses for all influencers.
    • The UI can be a bit tricky to navigate at times.
    Incentivized
    Read full review
    Traackr
    • Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
    • Filters could be more granular or more importantly, customizable.
    Incentivized
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    Alternatives Considered
    GroupHigh
    While Tracx can be useful in finding influencers based off of certain keywords, I find that GroupHigh is more reliable in providing an abundant amount of options for me to choose from. The UI for Tracx is also a bit trickier than GroupHigh so if I had to choose, I'd go with GroupHigh over it
    Incentivized
    Read full review
    Traackr
    No answers on this topic
    Return on Investment
    GroupHigh
    • It's helped us source influencers so I'd say it helps us with KPI (key points of interest)
    Incentivized
    Read full review
    Traackr
    • Easy and ideal for any influencer strategy
    Incentivized
    Read full review
    ScreenShots

    Traackr Screenshots

    Screenshot of Network AnalysisScreenshot of Influencer Complete Footprint