GroupHigh vs. Traackr

I'd say GroupHigh is well-suited for anyone who is looking for a mass amount of influencers with ranging topics. It's very helpful in finding an abundant amount of influencers with very specific topics. If you're looking for something with very accurate numbers, this probably isn't the best bet as I have found many discrepancies

Incentivized

Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.

Incentivized

• Segments influencers based on their blog topics.
• Allows me to create lists of different influencers. I love using this to help me pitch.
• Helps me find very specific influencers.

Incentivized

• The influencer search function is very robust and the database extends to many different areas.
• The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
• Platform is very user-friendly. You don't need to be a technical expert to use it.

Incentivized

• My biggest problem with GroupHigh is that most times, their numbers are way off for the influencers. Sometimes, it tells me that an influencer has only 200 unique monthly visitors when they really have tens of thousands.
• I'd love if they had email addresses for all influencers.
• The UI can be a bit tricky to navigate at times.

Incentivized

• Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
• Filters could be more granular or more importantly, customizable.

Incentivized

While Tracx can be useful in finding influencers based off of certain keywords, I find that GroupHigh is more reliable in providing an abundant amount of options for me to choose from. The UI for Tracx is also a bit trickier than GroupHigh so if I had to choose, I'd go with GroupHigh over it

Incentivized

• It's helped us source influencers so I'd say it helps us with KPI (key points of interest)

Incentivized

• Easy and ideal for any influencer strategy

Incentivized