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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gusto

    Score8.9 out of 10
    N/AGusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.

    $49

    per month

    Novi Survey

    Score8 out of 10
    N/ANovi Survey offers both a hosted cloud deployment and an on-premise installable survey software for businesses of any size.N/A
    Pricing
    GustoNovi Survey
    Editions & Modules
    Simple: A streamlined set of automatic payroll features and benefits integrations
    $49/month + $6/mo per person
    per month
    Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
    $80/month + $12/mo per person
    per month
    Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
    $180/month + $22/mo per person
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    GustoNovi Survey
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.—
    More Pricing Information
    Community Pulse
    GustoNovi Survey
    Considered Both Products
    Gusto
    No answer on this topic
    Novi Survey
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    563 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    464 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    576 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    316 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    376 Answers
    No answers on this topic
    Features
    GustoNovi Survey
    Payroll Management
    Comparison of Payroll Management features of Gusto and Novi Survey
    Feature
    Gusto
    9.1
    611 Ratings
    9% above category average
    Novi Survey
    -
    Ratings
    Pay calculation9.5587 Ratings00 Ratings
    Support for external payroll vendors8.58 Ratings00 Ratings
    Benefit plan administration8.7417 Ratings00 Ratings
    Direct deposit files9.7592 Ratings00 Ratings
    Salary revision and increment management9.0462 Ratings00 Ratings
    Reimbursement management9.0196 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Gusto and Novi Survey
    Feature
    Gusto
    -
    Ratings
    Novi Survey
    6.3
    1 Ratings
    24% below category average
    Survey templates00 Ratings6.01 Ratings
    Themes00 Ratings6.01 Ratings
    Custom logo/branding00 Ratings7.01 Ratings
    Survey Content
    Comparison of Survey Content features of Gusto and Novi Survey
    Feature
    Gusto
    -
    Ratings
    Novi Survey
    8.7
    1 Ratings
    2% above category average
    Changes to live survey00 Ratings9.01 Ratings
    Question design help00 Ratings9.01 Ratings
    Multiple question types00 Ratings8.01 Ratings
    Survey Logic
    Comparison of Survey Logic features of Gusto and Novi Survey
    Feature
    Gusto
    -
    Ratings
    Novi Survey
    9.0
    1 Ratings
    7% above category average
    Survey logic flexibility00 Ratings9.01 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Gusto and Novi Survey
    Feature
    Gusto
    -
    Ratings
    Novi Survey
    8.6
    1 Ratings
    6% above category average
    Response tracking00 Ratings9.01 Ratings
    Data export00 Ratings9.01 Ratings
    Standard reports00 Ratings9.01 Ratings
    Custom reports00 Ratings9.01 Ratings
    Analytics00 Ratings7.01 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Gusto and Novi Survey
    Feature
    Gusto
    -
    Ratings
    Novi Survey
    8.0
    1 Ratings
    8% below category average
    Access controls00 Ratings8.01 Ratings
    Compliance00 Ratings8.01 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Gusto and Novi Survey
    Feature
    Gusto
    -
    Ratings
    Novi Survey
    7.0
    1 Ratings
    14% below category average
    Respondent restrictions00 Ratings7.01 Ratings
    Best Alternatives
    GustoNovi Survey
    Small Businesses
    Patriot Payroll
    Score8.6 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    APS
    Score5.7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    ADP Streamline Payroll
    Score6.1 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GustoNovi Survey
    Likelihood to Recommend
    9.1
    (633 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (14 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (457 ratings)
    -
    (0 ratings)
    Support Rating
    4.3
    (27 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    GustoNovi Survey
    Likelihood to Recommend
    Gusto
    I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
    Incentivized
    Read full review
    Novi Survey
    Novi Survey works really well as a cost-effective option for companies looking to provide surveys and polls to a larger audience. The cost helps provide a great incentive for users to learn the (more complicated) service and save previous templates to save time in the future. The platform enables users the opportunity to export survey / poll results to other formats (such as excel) and quantify the data more effectively. The platform does struggle in immediate availability for users - as there is a larger learning curve compared to other options out in the market. So, if one is looking for immediate speed and accessibility to a platform, they may want to look for another option. However, if there is a dedicated user who is willing to train and improve, then this may be the platform for you.
    Incentivized
    Read full review
    Pros
    Gusto
    • New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
    • A one-click option for syncing hours worked with payroll.
    • The option to run payroll on auto-pilot.
    • Ensuring I'm tax compliant with the states we have employees in.
    • Always having digital records of payroll runs.
    Incentivized
    Read full review
    Novi Survey
    • Novi Survey does a fantastic job of allowing users to create nearly unlimited templates for future use.
    • The tool allows users to create surveys that work well for a variety of platforms including mobile applications
    • The platform is extremely cost-effective. My company is extremely large and the average per-user cost is incredibly efficient
    Incentivized
    Read full review
    Cons
    Gusto
    • Digital compliance tools for remote teams
    • Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
    • Benefits setup is unintuitive for startups
    • While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
    • Limited dashboard customization for remote workflows
    • As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
    Incentivized
    Read full review
    Novi Survey
    • The user-interface of Novi Survey is rather dated. There are many other survey tools that look more up to date.
    • One has to spend a significantly larger amount of time in order to create surveys. The platform is much more manual than others.
    • There is a lack of pre-made templates that can help new users out - especially among most standard types of surveys.
    Incentivized
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    Likelihood to Renew
    Gusto
    Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
    Read full review
    Novi Survey
    No answers on this topic
    Usability
    Gusto
    Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
    Incentivized
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    Novi Survey
    No answers on this topic
    Support Rating
    Gusto
    Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
    Incentivized
    Read full review
    Novi Survey
    No answers on this topic
    Implementation Rating
    Gusto
    Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
    Incentivized
    Read full review
    Novi Survey
    No answers on this topic
    Alternatives Considered
    Gusto
    While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
    Incentivized
    Read full review
    Novi Survey
    My company decided on primarily using Novi Survey based on the affordable rate for a large organization. Novi Survey is a quality survey / poll builder that aims for the more manual user. The platform works well in a variety of contexts and has plenty of options to help differentiate and brand your material appropriately. Novi Survey does not have all the bells and whistles directly out of the box but offers a toolkit fit for creating quality content and efficiently extracting the results.
    Incentivized
    Read full review
    Return on Investment
    Gusto
    • Time tracking + payroll calculations me 30-60 minutes every time I run payroll.
    • Integrated workers' comp, so I didn't have to find an outside carrier and get quotes—it's all taken care of in the same platform.
    • Improved employee experience with onboarding.
    Incentivized
    Read full review
    Novi Survey
    • Effective survey tool for an affordable price
    • Learning the platform has increased end-user knowledge about survey logic
    • Novi Survey offers compatibility between both desktop and mobile platforms - increasing accessibility for responses
    Incentivized
    Read full review
    ScreenShots

    Gusto Screenshots

    Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data