Gusto vs. ZoomInfo Talent

I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.

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Honestly, I'm not using ZoomInfo because I have researchers who have their licenses to several platforms. So, I don't think I need it moving forward.

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• New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
• A one-click option for syncing hours worked with payroll.
• The option to run payroll on auto-pilot.
• Ensuring I'm tax compliant with the states we have employees in.
• Always having digital records of payroll runs.

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• ZoomInfo Talent has detailed search parameters to help identified potentially qualified candidates.
• ZoomInfo Talent allows you to download your results via CSV or Excel directly to your ATS/CRM once linked.
• ZoomInfo Talent shows email open info if you send them emails via ZoomInfo.

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• Digital compliance tools for remote teams
• Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
• Benefits setup is unintuitive for startups
• While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
• Limited dashboard customization for remote workflows
• As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.

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• I think the data (emails and phone numbers) is only somewhat accurate.
• Often there is company data missing that is important.
• ZoomInfo doesn't provide phone support for free; you have to pay for phone support in addition to the platform.

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Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.

Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.

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It's ok. I don't think it's fabulous. Initially I purchased ZoomInfo Talent to replace LinkedIn Professional Recruiter. I found that I was still finding and connecting with more candidates and ultimately placing them using LinkedIn. I don't think it's an adequate substitute for LinkedIn RPS.

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Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.

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Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support

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While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price

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LinkedIn is a better recruitment program overall in my opinion. I like the InMail feature which seems to get far better results than emailing from ZoomInfo Talent.

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• Time tracking + payroll calculations me 30-60 minutes every time I run payroll.
• Integrated workers' comp, so I didn't have to find an outside carrier and get quotes—it's all taken care of in the same platform.
• Improved employee experience with onboarding.

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• Negative ROI for 2024. I found often the phone numbers, emails and current companies were not current.
• It's a nice product to have as an add on.
• I don't think training is great; I found it made more sense to hire someone to utilize my sourcing instead.

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