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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A

    Forma, now part of Snapchat

    Score8 out of 10
    N/AForma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.N/A
    Pricing
    HiConversionForma, now part of Snapchat
    Editions & Modules
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    No answers on this topic
    Offerings
    Pricing Offerings
    HiConversionForma, now part of Snapchat
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    HiConversionForma, now part of Snapchat
    Testing and Experimentation
    Comparison of Testing and Experimentation features of HiConversion and Forma, now part of Snapchat
    Feature
    HiConversion
    8.6
    2 Ratings
    2% above category average
    Forma, now part of Snapchat
    -
    Ratings
    a/b experiment testing9.02 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing8.02 Ratings00 Ratings
    Multi-page/funnel testing9.02 Ratings00 Ratings
    Cross-browser testing9.02 Ratings00 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.02 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.02 Ratings00 Ratings
    Preview mode8.02 Ratings00 Ratings
    Test duration calculator9.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests9.02 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of HiConversion and Forma, now part of Snapchat
    Feature
    HiConversion
    8.3
    2 Ratings
    6% below category average
    Forma, now part of Snapchat
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation8.01 Ratings00 Ratings
    Traffic allocation control9.02 Ratings00 Ratings
    Website personalization8.02 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of HiConversion and Forma, now part of Snapchat
    Feature
    HiConversion
    8.5
    2 Ratings
    2% below category average
    Forma, now part of Snapchat
    -
    Ratings
    Heatmap tool8.02 Ratings00 Ratings
    Click analytics9.02 Ratings00 Ratings
    Scroll maps8.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.02 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation9.02 Ratings00 Ratings
    CSV export8.02 Ratings00 Ratings
    Experiments results dashboard8.02 Ratings00 Ratings
    Best Alternatives
    HiConversionForma, now part of Snapchat
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    No answers on this topic
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HiConversionForma, now part of Snapchat
    Likelihood to Recommend
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    User Testimonials
    HiConversionForma, now part of Snapchat
    Likelihood to Recommend
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
    Read full review
    Pros
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    • Keep customers on my site for longer
    • Easy to try and expand, they use my existing product photos
    • Free unless you want a special design
    • Good support
    Read full review
    Cons
    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    • Takes a couple days to add products. Would be better if it were instant.
    • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
    Read full review
    Alternatives Considered
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
    Read full review
    Return on Investment
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    • Very big impact on session time
    • Helps with getting store visitors. But I use the virtual fitting room in marketing
    • Any new business is good since it's free
    Read full review
    ScreenShots

    Forma, now part of Snapchat Screenshots

    Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify