Honey vs. Opal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Honey
Score 6.1 out of 10
N/A
Honey, from PayPal (acquired late in 2019) incentivizes loyal shoppers with special offers, and, according to the vendor, its partners experience an efficient way to attract buyers, from discovery to checkout, increasing conversion.N/A
Opal
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Pricing
HoneyOpal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HoneyOpal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HoneyOpal
Top Pros
Top Cons

No answers on this topic

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HoneyOpal
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Score 9.5 out of 10
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Medium-sized Companies
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All AlternativesView all alternativesView all alternatives
User Ratings
HoneyOpal
Likelihood to Recommend
7.0
(2 ratings)
9.2
(5 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
HoneyOpal
Likelihood to Recommend
PayPal
If you are buying online, Honey may be able to save you money. By using it as a Chrome extension, this can happen automatically. In recent months some new coupon searching services have arrived (Capital One), but to me, Honey is the "gold standard" by which others are compared.
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Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
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Pros
PayPal
  • It is always there on the Chrome bar, which makes sure I use it even if i don't think about it
  • It does the searching for discount codes for me, which can save time and stress when digging through emails or trying to google for codes.
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Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
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Cons
PayPal
  • I have trouble turning it off - its too automatic
  • Sometimes the competitor's product (Capital One) finds other discounts
  • Could offer to find discounts on more online purchases.
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Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
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Alternatives Considered
PayPal
There are none that I've heard of.
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Opal
You get for what you paid for. Opal has more features
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Return on Investment
PayPal
  • Works automatically
  • Saves money
  • Very intuitive
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Opal
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
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ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.