IBM Cloud App ID vs. Microsoft Entra External ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cloud App ID
Score 10.0 out of 10
N/A
IBM Cloud App ID helps developers who are not security experts to add authentication to their apps, and protect their APIs and app back-ends running on IBM Cloud. Developers can add a variety of login-in types: Email or username and password Enterprise Social App ID includes a cloud user repository to on-board new users, so they can log-in with email/username & passwords, with pre-built self-service workflows (password reset, email validation etc.)…N/A
Microsoft Entra External ID
Score 9.3 out of 10
N/A
Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.
$0
per month per active users
Pricing
IBM Cloud App IDMicrosoft Entra External ID
Editions & Modules
No answers on this topic
Premium P1 (for More than 50,000 MAU)
$0.00325
per month per active users
Premium P2 (for More than 50,000 MAU)
$0.01625
per month per active users
Offerings
Pricing Offerings
IBM Cloud App IDMicrosoft Entra External ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsA flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
More Pricing Information
Community Pulse
IBM Cloud App IDMicrosoft Entra External ID
Considered Both Products
IBM Cloud App ID
Chose IBM Cloud App ID
In my opinion, the IBM Cloud App ID are far from, thus, requires a lot of improvement compare to these matured, has long years of experiences in offering similar application of purpose. The IBM has a lot of room to improve more so that their client would definitely choose their …
Chose IBM Cloud App ID
The reputation of IBM Cloud App ID across the market and pricing solution for our large organization was the main driving factor. Also, user documentation and customer support were an add on.
Chose IBM Cloud App ID
We also integrated some parts of our solution with Keycloak, Red Hat Single Sign-On and Auth0.
Chose IBM Cloud App ID
IBM Cloud App ID is our first supplier when it comes to app authentication. IBM is a very known provider and we didn't have to research its trustworthiness or hesitate [on] our purchase decision. Even though it can be a bit expensive, efficiency is our top priority.
Chose IBM Cloud App ID
Both the software have different use cases, like IBM Cloud App ID, which will be more suitable for internal websites and apps or specific event website authentications, Auth0 can be suitable for consumer websites, e-commerce sites, where social media login is preferred more by …
Chose IBM Cloud App ID
I was building my application’s back end on IBM Cloud Functions, so naturally I had to use App ID. Because of the seamless integration between App ID and Cloud Functions, I can create protected API endpoints for my Single Page Application (SPA) and not have to write middleware …
Chose IBM Cloud App ID
Most of our services are in IBM Cloud. IBM APP ID offers a streamline integration to most of them.
Chose IBM Cloud App ID
IBM Cloud App ID was selected because a free tier instance was available so we could experiment with it right away.
Chose IBM Cloud App ID
The features that IBM App ID includes are incredibly beneficial to the developer process in terms of simplicity and security. I have found using this app a prominent staple in app development and plan to use it furthermore.
Chose IBM Cloud App ID
We have built our own custom solution.
Chose IBM Cloud App ID
I’m not that familiar with the competition and the other products we evaluated.
Microsoft Entra External ID
Chose Microsoft Entra External ID
For us as we already used microsoft platforms it made perfect sense to remain within one eco system rather than split external ID systems if we could. We did however look closely at AWS as a comparison and chose Microsoft Entra External ID based on our end users (familiarity) …
Chose Microsoft Entra External ID
Microsoft Entra has much more advanced features than Amazon cognito. The access permission feature, mfa, data protection is top notch. Amazon cognito does offer MFA but the security access feature is not very great. The Microsoft Entra offers a wide selection of access …
Chose Microsoft Entra External ID
I really enjoy how simple it is to connect this Active Directory with other Microsoft Products to collaborate with colleagues and clients.
Chose Microsoft Entra External ID
Each one of these alternatives has pros and cons. PingOne from Ping Identity states they "help deliver the secure and seamless customer experience to win battles for customer acquisition, retention, revenue, loyalty, and trust." While that may be the case, they did not fit our …
Chose Microsoft Entra External ID
The best selling points for Azure Active Directory B2C that stand out from the competition are:
  • Pricing, both at small and very large scale (and in between), is hard to beat
  • The seamless integration with Azure should make Azure Active Directory B2C the first choice of CIAM …
Features
IBM Cloud App IDMicrosoft Entra External ID
Identity Management
Comparison of Identity Management features of Product A and Product B
IBM Cloud App ID
7.5
Ratings
9% below category average
Microsoft Entra External ID
9.4
Ratings
13% above category average
ID-Management Access Control6.60 Ratings9.30 Ratings
ID Management Single-Sign On (SSO)8.00 Ratings9.30 Ratings
Multi-Factor Authentication8.20 Ratings9.00 Ratings
Password Management8.00 Ratings10.00 Ratings
Account Provisioning and De-provisioning7.70 Ratings10.00 Ratings
ID Management Workflow Automation7.10 Ratings8.70 Ratings
ID Risk Management6.80 Ratings9.30 Ratings
Best Alternatives
IBM Cloud App IDMicrosoft Entra External ID
Small Businesses
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Score 9.1 out of 10
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Score 9.1 out of 10
Medium-sized Companies
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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RSA Access Manager (Discontinued)
Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
IBM Cloud App IDMicrosoft Entra External ID
Likelihood to Recommend
8.3
(0 ratings)
9.3
(0 ratings)
Usability
-
(0 ratings)
9.3
(0 ratings)
User Testimonials
IBM Cloud App IDMicrosoft Entra External ID
Likelihood to Recommend
Whenever you need to provide Security Provider functionality for a web based application it is well suited. You can also integrate with other directory services (e.g. SAML, Facebook, Google), but not so easily with other Auth0 based services. The customization of the login page is very intuitive, but does not allow much customisation. using the integrated Cloud Directory, you do not need to integrate with existing security providers and you can build up your own user base - including Multi-Factor Authentication settings and password policies.
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It is not easy to calculate the actual ROI due to the difficult quantification of all factors, but it certainly contributed a lot in protecting, monitoring and controlling access to our system. It also made it much easier to detect vulnerable external users with simple and "easy to hack" passwords they use on multiple apps.
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Pros
  • Uses OIDC/OAuth, so the protocols for accessing user info and token management is familiar
  • Clear pricing model
  • API binds nicely with IBM Cloud Functions
  • Billed as part of our IBM Cloud, along with our other services
  • Front-end SDK for Vue, works well
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  • One of the things that Microsoft Entra External ID does really well is creating user logins, accounts and profile. It is very easy to create them, manage them and delete them. It is fast and reliant.
  • Limit access or authorization feature. We can allow different levels of authorization and access. So that not all the employees would have access to all the data. Only some relaible employees would have access and power to change anything.
  • Mutli factor authentication feature is also a really good feature to secure data. Even overseas vendors need MFS to login which gives double protection to our data.
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Cons
  • Pricing can be heavy on small organizations.
  • User interface updates could be timely.
  • Cloud services hangs at times, but very rarely.
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  • Troubleshooting diagnostic logs effectively requires VS Code
  • Group and role management requires additional effort
  • The programming model (XML) could use some developer experience love
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Usability
No answers on this topic
Microsoft Entra External ID is an all round solid product, and certainly delivers the solution to our needs well. Through use we found that Pupil's become 'experts in avoidance', if they can forget their login details or indeed their device used for MFA, they will and then use that as the excuse for not accessing/completing their assignments. If more MFA options were available (such as delegated MFA) this would really help iron out our entire end user experiences
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Alternatives Considered
Both the software have different use cases, like IBM Cloud App ID, which will be more suitable for internal websites and apps or specific event website authentications, Auth0 can be suitable for consumer websites, e-commerce sites, where social media login is preferred more by the users. Both have their own capabilities so can be chosen according to their needs.
Read full review
For us as we already used microsoft platforms it made perfect sense to remain within one eco system rather than split external ID systems if we could. We did however look closely at AWS as a comparison and chose Microsoft Entra External ID based on our end users (familiarity) with microsoft authentication and deployment routines. We also found that Microsoft gave more sovereignty assurances with our data.
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Return on Investment
  • This has had a positive impact on security while developing our company's first major application.
  • It has impacted our development process heavily by making authentication simpler than ever.
  • It has helped reduce time in our development process by having easy integration and useful guides.
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  • Having monthly active users billing was cost-effective.
  • Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.
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ScreenShots